The ever-changing world of digital marketing can be daunting for most people. This is probably an important reason why 45% of companies worldwide don’t have a digital marketing strategy. According to a report, 60% of smartphone users have contacted a business at least once using the search results. This proves the importance of an online […]

Life in the digital age is full of fascinating developments, and the Internet is the gateway to a new world of information and technology. In a world dominated by the Internet and social media, digital marketing is the best way to sell your product. What is digital marketing? As the term suggests, digital marketing is […]

Gone are the days when companies spent hours thinking of ways to reach potential clients through the right advertising for their products. In the current digitally driven world, the internet has enabled businesses to reach out to potential customers worldwide. Digital marketing is overtaking traditional marketing methods for various reasons, the foremost reason being affordability.  […]

Advertising, unlike earlier, has become much better and more efficient. The prevalence of the Internet has led to this situation. There was a time when advertisements were limited to televisions, but the Internet has taken the advertising world by a storm.  We are all dependent on Google so much these days. Information from any part […]

Digital marketers often consider Google AdWords a boon for their business. Pay-per-click is the most effective tool that a marketer can use to improve the Return on Investment (ROI) for his/her business. Google Ads show your advertisements to potential customers who may be keen to purchase your product. Marketers bid on keywords or search terms, […]

In the current scenario, digital marketing has become the ultimate tool for expanding your business. Be it B2B marketing strategies, SEO for your content, or marketing through social media and emails, when used efficiently, all of this can help you reach your target audience and communicate effectively about the kind of products and services that […]

Digital Unlocked is an initiative by Google and the Indian School of Business, alongside FICCI. Digital Unlocked is a training platform where you can learn all about digitizing your business. Established specifically for the predicted surge in small companies and start-ups across India, this will be of great help to those who cannot afford a […]

Digital marketing has taken over the world drastically. With the augmented growth of technology, every brand has a fair chance of reaching its highest potential. Marketing is an integral factor that every corporation needs to consider while creating brand awareness. It will come as no surprise that analyzing a relevant digital marketing strategy is beneficial […]

Marketing is the most crucial and confusing aspect of your business. You get bombarded with a variety of options and have a limited budget to spend on these strategies. If you are unable to reach a decision about choosing the tried and tested traditional marketing method or the recent digital marketing solution, the article will […]