The First Step Towards a Digital Tomorrow: Google’s Digital Unlocked!

12 / 100

Digital Unlocked is an initiative by Google and the Indian School of Business, alongside FICCI. Digital Unlocked is a training platform where you can learn all about digitizing your business. Established specifically for the predicted surge in small companies and start-ups across India, this will be of great help to those who cannot afford a costly education or establish the right network to start an online business. The merits of an online business are immense as compared to a physical company. The difference has been made abundantly clear by online retailers’ massive success in recent years. 

And Google wants to level the playing field! 

Google plays an integral role in the content offered to the world. Being the primary search engine for most parts of the world, Google works hard to provide everyone a fair shot at success. With its ever-changing algorithm, even the most brilliant are unable to predict what happens next.

Google’s CEO, SundarPichai, announced this initiative for Indian small and medium businesses when he came to India in 2017. 

The course will be available online, offline, and mobile modes. 

The Digital Unlocked training is designed for small and medium scale businesses. Some expressed their inhibitions and discomfort with an online course. So, with the help of the Federation of Indian Chambers of Commerce and Industry and Indian School Business, Digital Unlocked will be made available offline. Technology can help a business in a multitude of things if used strategically.

New and old companies have boosted their business through established online business practices on the internet. Not using these to your advantage means setting yourself at an unfair and unnecessary disadvantage in an online world. Thus, training platforms and courses like Digital Unlocked are convenient for navigating through a new business’s ups and downs. It can also help an existing company that isn’t online yet. 

Where to start? 

Go to http://www.digitalunlocked.ficci.in/index.aspx and register for the program. It costs a mere Rs 1500/- to register, after which you can access all the training courses at your convenience. Google aims to create a global platform, where all the information and knowledge of the world is easily and readily available in one place. As they strive to move into this direction through their various international initiatives, you can support them.   

You can set your own goals! 

Whatever skills you wish to develop, you can feed in as goals. Based on your choices, the training program will show you the recommended courses. These courses are curated to help you achieve your goals. You can also choose to do another course which wasn’t recommended. For this, you can wait to finish your current course or start two at a time. It is your choice. 

Many courses are available, teaching you almost everything you need for a reliable, profit-making online business presence. Let us look at the options offered in the courseware. Each course is divided into modules that you should complete to finish the course. We have shortlisted a few courses that will help you expand your business online: 

  1. Fundamentals of Digital Marketing: 40 hours, 26 Modules. 

This course is designed to give you an in-depth introduction to the world of Digital Marketing. With 26 modules and scheduled to be 40 hours long, this beginner course is your one-stop solution to learning the fundamentals of digital marketing. It is free of cost and essential for building an online brand. 

2. Get your Business Online: 3 Hours, 7 Modules. 

Learn how to build your presence online. Get noticed locally and use promotional techniques to expand your business. Easy to complete and free of cost, this course is ideal for learning how the online world works. 

3. Make Sure That Customers Find You Online: 4 Modules, 3 Hours. 

Search engine results are the first things your potential customer sees when they begin searching for something. Learn how these engines work and how you can make them increase your online traffic. The course also covers online advertising to increase customer base. 

4. Promote a business with online advertising: 3 Hours, 5 Modules. 

Advertisers online use different tools that can help you elevate your presence, promote your business digitally, and reach the right kind of customers. The course is free of cost and easy to learn. 

5. Content, Advertising & Social IMC: 8 Hours, 4 Modules. 

The difficulty of this course marked intermediate level. So, you will have to know the basics of the digital marketing arena before going for it. But if you have gone through the basics, this course will take your content through the roof. The course is designed by the renowned Northwestern University and powered by Coursera. 

6. How to enhance and protect your online campaign?7 Hours, 12 Modules. 

When you put your business out there digitally, it is open to all kinds of cyber-attacks. Once you’re equipped with the knowledge of how to be online, you also need to learn how to protect this content that you’ve now created. It is an easy-level course that introduces you to the concept of online cyber-security. 

7. Marketing in the digital world: 30 Hours, 4 Modules. 

Created by the University of Illinois, this course will give you the knowledge to market your ideas and products in the right way, at the right time, and to reach the right people. Powered by Coursera, this course is not that difficult to complete and will give you priceless insights into digital marketing. 

After attaining the knowledge and skills available in this comprehensive training platform, you’ll be equipped with all the components required to make your business an online success. These are the methods used by corporate companies and MNCs worldwide. If you choose to finish all the courses and then complete a final assessment, you’ll also get a Google certification. So, gear up and get ready. 

About TTDigitals

TTdigitals is a digital marketing company founded on trust and transparency. This start-up has become one of the country’s premier digital marketing companies. The founder, Mr.HrishikeshDeshmukh, started this company to improve the state of digital marketing in India. TTDigitals can help your business grow by using the novel and established techniques of digital marketing. They also offer courses on digital marketing. So, you can take this valuable knowledge and apply it to your start-up.  

Leave A Reply

TTDigitals – Leading Digital Marketing Company in Pune, India

TTDigitals is a leading digital marketing company in Pune, India -

We at TTDigitals provide a wide range of online marketing services that include website design, website development, e-commerce development, search engine optimization, search engine marketing, social media marketing, branding and creative marketing, email marketing, and SMS marketing.

Website Speed Analysis & Responsive Website Design & Development -

Our team uses various website analysis tools like Google Page Speed Insight, GTMetrix, ThinkwithGoogle.com & few others to measure the performance of any website for page speed, code cleanliness, and other SEO-friendly website speed performance factors.

Search Engine Optimization Analysis -

Then we work on various other tools such as SEOMoz, SEOCheckup.com, keyword research planner, neilpatel.com’s uber check, and SEMRush to ensure that the right keywords are covered across websites and also across various SEO tags used on the website and also ensure the right amount of keyword density to get match Google robot’s density expectations.

Pay Per Click, Search Engine Marketing & Social Media Advertising -

Some other tools that are used specially incase of PPC campaign’s / Pay Per Click campaigns include, Google Adwords, Facebook Power Editor, Ads Manager, Google Tag Manager, Bing Ad Manager & Few Others to ensure that our clients can get the desired reach from their target audience, leads and sales from various search engine marketing and social media advertising campaigns in a short time.

Paid Online Marketing -

Our website marketing strategy gives equal importance to Search engine optimization i.e. Organic search results compared to paid media marketing. So, as a part of search engine optimization services we provide effective content marketing, blogging, online press release, on-page SEO activities, backlinking activities for generating outbound and inbound links for the website which has a direct impact on domain authority and end result is always high-quality organic traffic.

Benefits of Hiring Online Marketing Company in India -

In a country like India, where the population is more than 1300 million and reach of smartphones is expected to reach 800 million by 2020 i.e. almost 1/3rd of total smartphone owners are there in India. And almost everyone has now been adapting to various social media channels and Google for accessing the information across Internet which gives us about the potential in the Internet segment for Indian companies and how they can utilize the various digital marketing channels like Google Advertising, Facebook Advertising, Google Search, Bing Search in an effective way to reach their target audience and sell their products or services to end-users. The main advantage of Digital Media being, it’s a two-way channel i.e. you can use the online platforms for not only conveying your offerings to your end users but also in getting feedback from them regarding your offerings which indirectly helps you in changing or modifying or upgrading your product, your services or your communication to get better results.

So, what are you waiting for? Hire a digital marketing company or agency today and reach out to your customers easily and in an efficient way of online marketing.

TTDigitals - Fastest Growing Online Marketing & Website Development Agency in India -

TTDigitals, Leading Digital Marketing and Website Design Company in India, offers services across the country. We have clients across major cities in India that includes Pune, Mumbai, Hyderabad, Bangalore, Delhi, Indore, Aurangabad, Ahmedabad, Bhopal, Rajkot, Nashik, Nagpur, Solapur, Gurgaon, Noida, Surat, Vadodara, Chennai, Vijaywada and Others.

The Present and Future of Digital Marketing Services in India

Indian economy is growing at a good pace. The country has seen a boom in several industries in the past decade. The food industry, retail industry, healthcare industry, education and training industry are among some such industries that are seeing a noticeable upward trend in the current times. Helping them all grow and flourish to a vast extent is the digital marketing industry. This gives a fair idea about how strong the digital marketing industry is and why digital marketing services in India are in high demand.

Digital Marketing Company in Pune, India – A Saviour for Small Businesses

Marketing plays a significant role in the growth and development of businesses across sectors. Unfortunately, not many businessmen could afford to market their products and services until a few years back as this was a costly affair back then. An advertisement in the newspaper costed a bomb and still does. A billboard is equally expensive and don’t even get us started about television commercials. With or without a celebrity, TV commercials can dig a hole in your pocket. Unlike TTDigitals, a top digital marketing company in Pune, India, those offering traditional marketing services charge immensely. This is the reason why many small scale businesses, budding professionals and start ups refrain from investing in them. Since, traditional marketing was the only means to promote one’s products and services until around a decade back many businesses that had the potential of growing and capturing wide spread market simply went unnoticed.

The advent of digital marketing has changed the scenario. Digital marketing companies in India are helping businesses gain popularity by offering affordable yet effective marketing services. This service has proved to be a boon for small scale businesses with budget constraints.

Digital Marketing Company in Pune, India – In Demand across Industries

Digital marketing services in India are highly in demand. This is because they have become an essential factor in the growth of businesses across industries. Every industry in today’s times requires having an online presence. Whether you manufacture and sell garments or have a catering business or work in the automobile industry – branding plays a significant role in creating a name in the market. Branding and advertising, as mentioned above, can burn your pocket. But not when you use the new age marketing gizmos. No matter which industry you are working for, TTDigitals, a top web development and digital marketing company in Pune can ensure you get the kind of recognition you deserve. Here is a closer look at how different industries are benefiting with this all new way of marketing:

Food Industry

Food industry runs on temptation. Different digital platforms such as social media pages, websites and online forums are used to tempt people to try different food and beverages. Attractive images of food items are captured and shared online. Digital marketing companies in Pune, India also come up with short, innovative videos showing how you can treat your taste buds and socialise at the same time by ordering food from the brand they are catering to or by visiting their restaurants. The ambience and environment of restaurants is also highlighted to lure people to visit.

Education Industry

Education industry has become the highest gainer ever since the advent of internet. Online coaching has helped several students fulfil their dreams. Digital marketing has promoted the concept further. Online institutes are seeing an upward surge in their business with the help of digital marketing. This new way of marketing is helping them spread awareness about the modern way of seeking education. Institutes that offer offline classes and courses are also coming to limelight by way of online marketing. TTDigitals, an online marketing company in Pune, India has delivered 500% growth to educational institutes / colleges in their admissions by connecting them with quality students / prospective parents.

Fashion Industry

People in India are highly fashion conscious. While earlier their search for fashionable clothing, footwear and accessories was limited to showrooms and markets, today everything can be bought online. This is a win-win situation for both consumers and brands. However, with almost every brand selling its fashion wear online, it becomes extremely essential to market the products efficiently to stay in the limelight. This is where you require assistance from TTDigitals, a top digital marketing and SEO company in Pune, India. These companies use innovative techniques to enhance the visibility of the brands they are catering to. Collaborating with fashion influencers is one of the newest ways to achieve this.

Real Estate Industry

Real estate businesses have also benefited by collaborating with TTDigitals, one of the top digital marketing agencies in Pune, India. People are becoming more aware about the various available options when it comes to purchasing, selling and renting property by way of different digital platforms. They are no longer dependent on property dealers and brokers when it comes to taking crucial property decisions. Information about the builders, availability of property in different areas, scope of investment in property – everything is available online. TTDigitals, A good online marketing and website designing company in Pune, India helps build credibility and trust in the company they are catering to. So, the buyers do not hesitate investing in them. In fact they look forward to it.

Tourism Industry

The tourism industry has benefited from digital marketing like no other. Companies are investing in promoting their tour packages and plans on social media and other digital platforms. They are benefitting a great deal from such promotions. Several travel blogs have surfaced. These blogs narrate the stories of travellers. Internet marketing companies in Pune India, collaborate with travel bloggers to promote their client’s business. Exclusive videos of road trips, solo travellers, group outings and other enjoyable travel experiences are uploaded to entice travel enthusiasts so that they opt for the travel packages being offered and plan their trips frequently.

Likewise, every industry is on the lookout for excellent digital marketing and SEO agency in Pune, India so as to help their brand outsmart their competitors.

The Future of Web Development Company in India

As already mentioned, web development and digital marketing agencies in Pune, India have changed the face of industries in the country. They have helped them grow far and wide. The future of online marketing companies in India seems brighter than ever. Seeking services from a top web design company in Pune, India is a great way to give a head start to your business. An interesting and engaging website is your gateway to achieving an excellent online image. Digital platforms have a wide reach. Companies such as TTDigitals (top Digital Marketing Company in Pune) can help establish an impeccable online image for your brand. Their online marketing campaigns have the capacity to grab the attention of prospects and customers alike.

The number of internet users is increasing by the day and so is the potential of digital marketing services in Pune, India. If you are planning to pursue a career in digital marketing you have immense scope ahead.

Several digital marketing companies have launched in the recent years. These are in search of qualified and experienced digital marketing professionals. Besides, there is immense scope for those who wish to start their own internet marketing company in India. There is no way that this industry is seeing a slowdown in the years to come. This is because it works for each and every sector. So, it will always be in demand.

TTDigitals – The Best Digital Marketing Agency in Pune, India

Opting for digital marketing service is a must in the current times. However, you cannot assign this crucial task to just any digital marketing agency in pune, India. With the increase in the demand of digital marketing services, the number of companies offering this service has also increased in our country. Now, it is quite a task to choose one among the many available options. The companies need to be assessed on several parameters before seeking service. TTDigitals is a top Digital Marketing Agency in Pune that fairs well on all the parameters and makes for an excellent choice.

Top Digital Marketing Company in Pune

TT Digitals began offering digital marketing services in Pune around three years back. The company has taken the market by storm by offering high quality services. It offers a complete package that helps in building and maintaining an impressive online image. After gaining the stature of a top web development and digital marketing company in Pune, it started offering its services in several other parts of the country too. Be it Delhi, Mumbai, Hyderabad, Bangalore, Varanasi, Madurai, Lucknow, Surat or Jaipur – TTDigitals has clients everywhere. It has become a known name in the field of digital marketing by offering high quality services at the most affordable price.

The top web design company in Pune has different packages to serve different kinds of businesses.

Top Digital Marketing Company in Pune

The first step towards entering the digital world is creating an attractive website. Get yours created byTT Digitals, the top website design company in Pune. The company has designed and developed websites for numerous clients belonging to different industries and has helped them expand their business. It has a team of learned and experienced professionals who are well versed with web designing and development tools. The company does not only design and develop websites but also maintains them for you. Their team constantly uploads latest content on your website to ensure it remains at par with the newest industry standards. It also helps acquaint the readers about the launch of any new product or service. Besides, the team improvises the technology from time to time to ensure a good browsing experience.

Top SEO Company in Pune

SEO plays a significant role when it comes to promoting businesses on the digital platforms. SEO personnel help your website achieve high ranking in the search engine results thereby increasing the traffic on the site. TT Digitals houses a team of SEO experts who come with years of experience in the field. These professionals are well-versed with the SEO tools. They are also great at devising effective SEO strategies that help your website attain top position in the search engine ranking. It has thus emerged as a popular SEO Company in Pune.

Best Online Marketing Company in Pune

Online marketing doesn’t just involve creating and maintaining a website. It includes promoting content on various digital platforms. Social media platforms have become a great means to connect with the existing customers as well as prospects. TTDigitals uses popular social media platforms such as Facebook, Twitter and Instagram to spread awareness about their clients’ products and services. It has a dedicated team of social media marketing professionals who further this task

Top Branding and Creative Service at the Best Digital Marketing Agency in Pune

Mere technical knowledge about the digital domain is not sufficient to build attractive online brand persona. Creative thinking ability plays a vital role in the same. The team at TTDigitals possesses high creative thinking power. Their ability to come up with out of the box ideas has significantly helped their clients outshine their peers and flourish in the industry.

High Quality Web Hosting Service at Top Internet Marketing Company in Pune

The company also offers high quality web hosting service that enables smooth browsing experience. They have different packages to choose from. So, you can pick the one that suits your business requirement as well as budget. The pricing is reasonable and the quality of service is high. You don’t have to worry about downtime or slow browsing issues when you opt for web hosting from this company.

Team Spirit is the Mantra of the Top Web Development Company in Pune

TTDigitals boasts of a highly knowledgeable and skilled team that is not just well served with the digital domain but is also known for great inter-personal skills. Working with them is a great delight. The entire team comes together to work on the assigned projects. They provide valuable inputs to each other in order to create an impressive online image for brands. Working in association with each other is one of the main reasons for their success. They are equally good when it comes to communicating and coordination with their clients. They understand the requirement well enough before beginning with the project. The client is informed before the execution of any important plan. Moreover, the team is open to client feedback and has no inhibitions in refurbishing the content and strategies as per the same.

All in one, the digital marketing is a thriving industry. It is helping the Indian economy flourish. Several businesses in India are going global because of this new age marketing