Education performance marketing case study
Paptronics Case Study. Review the client context, strategy, execution, reported outcomes and practical lessons in this TTDigitals case study.
The brief
Reaching exam-preparation students requires separate treatment of broad, phrase-match and broader awareness demand, while preserving a clear route from search or discovery to the enquiry experience.
What TTDigitals delivered
TTDigitals managed a campaign mix that paired NEET and JEE search themes with Demand Gen activity. Conversion reporting was used to assess campaign-level acquisition activity and support practical optimisation decisions across the learner journey.
Scope
Google Ads • search-intent segmentation • Demand Gen • conversion reporting
Reported outcome
Lifetime Google Ads records show 339 tracked conversions across five NEET, JEE and Demand Gen campaigns, with more than ₹2.9 lakh in documented spend.
Context
Lifetime Google Ads reporting reviewed in October 2026 showed 135.5 conversions from NEET broad search, 89.63 from IIT JEE broad search, 54 from NEET phrase search, 33.87 from IIT JEE phrase search and 26 from Demand Gen.
Related services
This work connects to Google Ads services in Pune ↗ · performance marketing services ↗. Explore the relevant service scope, process and measurement approach before planning a similar programme.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
Plan your next growth programme
TTDigitals combines website experience, search visibility, paid acquisition and conversion thinking around the outcomes your team needs to manage.
Discuss your growth challenge ↗
Continue your research: Explore TTDigitals’ digital marketing agency approach, Google Ads services in Pune ↗ · performance marketing services ↗, and more case studies.