Google Digital Marketing Certification
Digital marketing has become one of the most popular methods for businesses of all types and sizes to reach new customers. Google plays an important role in digital marketing as it is one of the most popular search engines used to search for products, services, definitions and other sources on a day-to-day basis.
Millions of users use Google Search Engine Results Pages (SERP) daily to find the right business for their needs. For any business to rank in the highest result would mean increased visibility, brand recognition, and, most importantly, access to a much wider customer base. However, ranking in Google SERP is not as easy and requires an understanding of the fundamentals of digital marketing.
Because Google plays a major role in any business’s digital marketing strategy, Google tools like Google Keyword planner, Trends, Analytics and Tag Manager can be used by businesses to keep track of their engagement and alter their campaign accordingly. However, while these tools aren’t complicated, they require attention and education.
Learning with Google
Many marketers opt to complete a Google Digital Marketing Certification, which will help them understand the inner workings of the search engine platform’s algorithm and the various tools Google provides to its customers. This can then be used to create digital marketing campaigns for any business.
Google understands how important it is for businesses to increase their brand visibility and have created various certifications and courses where marketers from around the world can gain knowledge about digital marketing.
In the vast resources provided, businesses can use, Grow with Google to learn new digital marketing skills and get a deeper understanding of the customer base. These educational courses are available in three types - Free courses (no certificate), Free certification and Paid certification. They can be accessed in multiple languages all around the world by individuals to hone their skills.
Courses by Google
Varying from 30 minutes to 40 hours, these courses can be used by individuals and businesses alike to alter their marketing strategies. Some of the most popular courses offered by Google include
- Introduction to Digital Marketing – Google Unlocked Course
- AdWords Fundamentals Course
- Search Advertising Course
- Display Advertising Course
- Mobile Advertising Course
- Video Advertising Course
- Shopping advertising Course
- Google Analytics Course
- Tools and Best Practices Course – Google Keyword Planner, Trends, etc.
- Google My Business Course
These industry-specific courses can equip you with the knowledge you need to create a unique digital marketing campaign and make your business rank in Google SERP. However, to a beginner with little knowledge about marketing – traditional or otherwise – these courses can be overwhelming. In such cases, candidates can easily take a beginner course that teaches fundamentals of digital marketing and provides training for google digital marketing certification.
One such course is provided by TTDigitals – a popular digital marketing agency with over 5 years of experience in the field. It has provided digital marketing planning and execution services to popular companies.
How will the course help you earn Google certifications?
The Google digital marketing certification course provided by TTDigitals aims to provide in-depth knowledge about digital marketing. It covers simple topics like “Traditional vs. Digital marketing” before teaching candidates complex topics like Domain & Hosting, Content Management systems, setting up e-payment systems, search engine marketing, social media marketing, etc.
The course teaches theoretical concepts by training students in the necessary tools like Adobe Tools, Google Adwords, Instagram Ads, etc. The course can easily help familiarise you with the field and provide industry-specific information. The course provides an excellent base for google digital marketing certification and other digital marketing courses.
Looking for industry focused, 100% practice based digital marketing course designed by Google Partner company? No need to look further, we at TTDigitals offer you the best digital marketing course at affordable fee with 100% Placement Support and Internships.
TTDigitals is not only one of the leading digital marketing companies but also has started one of the unique practice-based online digital marketing courses at an affordable fee of Rs. 25000. The course provides online training on the latest digital marketing concepts and also offers 100% internships to the students so that they can get hands-on experience on digital marketing tools. Finally, there is dedicated placement support for the students who successfully complete the program.