Fundamentals of Digital Marketing

Digital marketing is a technique that includes the promotion of a business, its services and products online. As technology evolves rapidly, digital marketing has allowed businesses to reach a wider customer base with fewer investments swiftly.

Fundamentals of Digital Marketing - Digital marketing techniques like e-mail marketing and online advertisements have been available since the discovery of the Internet. However, in recent times, newer trends like social media marketing and influencer marketing have emerged. This shows the dynamic this field truly is. For any business to stand out online, they will have to create a singular digital marketing campaign that will reflect the business’s goals while using the fundamentals of digital marketing.

One of the biggest failing points for many businesses is the assumption that digital marketing and traditional marketing are the same. Therefore you can use the same campaigns for both. This couldn’t be further from the truth.

Digital Marketing vs Traditional Marketing

The major difference between these marketing types is the medium they use to advertise the product. Traditional marketing uses offline media like newspapers, magazines, posters, while digital marketing uses online techniques like social media, websites, pop-up ads, etc.

Traditional marketing is by no means outdated. It is still used, and it still garners the attention of various customers. However, it has limited visibility because a selected customer base subscribes to a newspaper or a magazine. On the other hand, digital marketing has no bounds. Anyone in the world can access a website or Facebook profile of a business.

An added advantage of basing your campaign on the fundamentals of digital marketing is that your campaign can be changed swiftly to fit the recent trends. Unlike traditional marketing techniques where changing campaigns means investment, a business’s websites can be updated regularly without excessive hassle or investment. Furthermore, because the tools and channels used in digital marketing are not expensive, a business can cultivate leads cost-effectively.

Different types of channels in Digital Marketing

There is no shortage of options when a business decides to create a digital marketing campaign. However, not all the tools available can fit well with the business’s image. Here are three commonly used channels in digital marketing

1.      Video Marketing

More than 84% of consumers say that they have been convinced to buy a product after watching a video. A short, simple video can easily improve brand awareness and increase traffic for your website.

2.      Email Marketing

Email marketing is one of the oldest digital marketing methods and is 40% better at converting a consumer than any other social media website. It is an excellent way to generate leads.

3.      Social Media Marketing

Social media marketing is one of the most popular methods of digital marketing in the post-pandemic world. As it provides access to a platform that is used daily, a business can easily reach more customers.

While these three marketing channels sound simple, they require expertise, option and creativity. They have the capability of boosting your brand engagement and awareness. Most businesses choose to partner with digital marketing agencies to get the best campaign possible. One such company is TTDigitals.

4.      Content Marketing

One of the top-most result producing and most used digital marketing techniques is content marketing. It is present everywhere, in video, audio, brochure, banner, advertisement, essentially, every marketing means you can think of. Content marketing has proved to have given 62% more audience than any other marketing source.

Content marketing could be in the shape of a blog post, promotional advertisement, news, webinar, etc.

5.      SEO and PPC Marketing

Digital marketing is nothing without SEO (Search Engine Optimization) and PPC (Pay-Per-Click). They are both Yings to each others’ Yangs; one won’t work much without the other. SEO, when used correctly, leads the audiences, the readers, to PPC, where they get ads for their desired products and services.

SEO helps make your content’s higher visibility a possibility, and PPC turns that possibility into a reality. The one thing that separates the two is that SEO is a one-time payment scheme whereas PPC has a multi-level payment plan.

Why TTDigitals?

TTDigitals has worked with over 298 clients to create unique, successful campaigns that attract customers and retain existing clients. With a team of specialists, TTDigitals has expertise in various digital marketing techniques and channels, including Web designing, SEO, E-commerce applications, etc.

As an agency with a marketing budget of INR 30 crore, TTDigitals provides an excellent complete package for any business’s digital marketing needs. From planning to execution, their team can easily upgrade your digital marketing campaign and ensure you reach your business’s goals and objectives without any hassle.

We are not just the digital marketing agency but also provide industry focused, practical training based digital marketing course online, so what are you waiting for? Join our digital marketing program today!