Performance marketing case study
Online Shiksha Case Study. Review the client context, strategy, execution, reported outcomes and practical lessons in this TTDigitals case study.
The brief
Online degree prospects compare programme fit, fees, eligibility and learning outcomes before they enquire. The campaign needed a landing-page experience that supported informed action and an acquisition plan focused on relevant demand.
What TTDigitals delivered
TTDigitals used a focused landing-page journey with programme information, trust cues, enquiry forms and mobile-first calls to action. Campaign structure prioritised relevant audience and search themes, while lead hand-off and feedback were used to improve the quality of enquiries sent to the enrolment team.
Scope
Landing-page UX • paid acquisition • lead capture • admissions feedback
Reported outcome
Delivered 64,059 clicks, 4,320 leads and 1,274,850 impressions for an Amity Online programme; the client reports that the activity supported 400+ admissions.
Context
Client landing-page reference.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
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