Professional education marketing case study
NMIMS Working Professional Search Case Study. Review the client context, strategy, execution, reported outcomes and practical lessons in this TTDigitals.
The brief
Working professionals compare flexibility, programme relevance and next steps differently from full-time learners. The campaign needed a focused discovery and enquiry path for that audience.
What TTDigitals delivered
TTDigitals managed Search activity around working-professional intent and used conversion reporting to assess the acquisition journey at campaign level.
Scope
Google Ads • working-professional demand • search acquisition • conversion reporting
Reported outcome
Lifetime platform reporting shows 258 tracked conversions, ₹5.64 lakh in spend and 84,073 impressions from the working-professional campaign.
Context
Lifetime Google Ads data reviewed in October 2026. Platform conversions are not represented as admissions or course completions.
Related services
This work connects to Google Ads services in Pune ↗ · performance marketing services ↗. Explore the relevant service scope, process and measurement approach before planning a similar programme.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
Plan your next growth programme
TTDigitals combines website experience, search visibility, paid acquisition and conversion thinking around the outcomes your team needs to manage.
Discuss your growth challenge ↗
Continue your research: Explore TTDigitals’ digital marketing agency approach, Google Ads services in Pune ↗ · performance marketing services ↗, and more case studies.