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Education growth case study · 2017–2023
A six-year acquisition and admissions programme that scaled monthly admissions from approximately 40 to 800 while building the lead, media and CRM infrastructure required to manage higher volume.
40 → 800monthly admissions20× scale
800 → 12,000monthly leads15× scale
₹3L → ₹80Lmonthly media spendcontrolled scale
5% → 6.7%lead-to-admission rateapproximate
The growth challenge
In 2017, the programme generated about 800 monthly leads from approximately ₹3 lakh in media spend. At a reported 5% lead-to-admission rate, this translated to roughly 40 admissions a month. The strategic challenge was not simply to buy more leads. The admissions operation needed a repeatable way to expand demand, preserve lead visibility and coordinate marketing with counsellor capacity.
The strategy TTDigitals implemented
TTDigitals combined high-intent search acquisition with SEO-led demand capture, Google Display and social remarketing. Weekly meetings brought media and counselling teams into one operating rhythm. CRM source tracking, lead-stage definitions and drip communication reduced the gap between an enquiry and a counsellor conversation. Budgets were scaled only when lead flow, follow-up capacity and admission outcomes could be reviewed together.
Optimization parameters that guided the programme
Search demand capture
Query relevance, impression share and lead volume were reviewed together so expansion did not depend on broad traffic alone.
Lead economics
Cost per lead was interpreted alongside admission rate. At this scale, volume and admission contribution mattered more than chasing the lowest possible CPL.
CRM integrity
Campaign, source, programme and lead status needed consistent capture to distinguish marketing performance from follow-up leakage.
Counsellor feedback
Weekly qualitative feedback identified poor-fit themes, recurring objections and high-intent segments that media reports could not reveal.
Drip marketing
Timed follow-up content supported prospects who were interested but not ready to enrol during the first interaction.
Measured outcome
Within the six-year period described in TTDigitals’ campaign records, monthly leads reached approximately 12,000 and monthly admissions reached approximately 800. Reported media spend reached about ₹80 lakh per month. Admissions therefore grew about 20×, while leads grew about 15×. The figures also imply an approximate final lead-to-admission rate of 6.7%, compared with 5% at the starting point.
What this case teaches growth teams
Sustainable education growth requires a system, not one campaign. Media scale, counsellor capacity, CRM discipline and follow-up communication must grow together.
Measurement and claim notes
Performance figures on this page are based on TTDigitals’ internal campaign records and the historical information supplied for this case study. They have not been independently audited. Traffic, lead, spend and admission figures are approximate; results from another organisation will vary with market demand, offer, budget, website, sales capacity and measurement quality.
Build a measurable education growth programme
TTDigitals connects SEO, paid acquisition, remarketing, landing pages and CRM feedback to the outcomes admissions teams manage.
