MIT Academy of Engineering: Scaling Seasonal Admissions 2.5×

The growth challenge

Full-time engineering admissions have a compressed decision window. Demand peaks around entrance results, counselling rounds and application deadlines. MITAOE needed to expand qualified lead flow during that window without overwhelming counsellors or allowing remarketing audiences to go stale.

The strategy TTDigitals implemented

Google Search played the primary role because it could capture explicit programme and admissions intent. Lead-friendly landing pages reduced friction and aligned messages with the questions prospects asked. Social and Google Display remarketing maintained visibility across a longer consideration journey. Counsellor feedback helped distinguish application-ready prospects from exploratory enquiries and informed budget allocation during peak weeks.

Optimization parameters that guided the programme

Measured outcome

TTDigitals’ internal campaign records show seasonal leads increasing from approximately 4,000 to 10,000 within three years. Annual admissions increased from about 400 to 1,000 over the same period. Both measures therefore grew by approximately 2.5×.

What this case teaches growth teams

Seasonal admissions growth depends on timing. The winning plan aligns search coverage, landing-page capacity, remarketing and counsellor availability with the short periods when students are ready to act.

Measurement and claim notes

Performance figures on this page are based on TTDigitals’ internal campaign records and the historical information supplied for this case study. They have not been independently audited. Traffic, lead, spend and admission figures are approximate; results from another organisation will vary with market demand, offer, budget, website, sales capacity and measurement quality.