Admissions growth case study
MIT Arts, Commerce & Science College Case Study. Review the client context, strategy, execution, reported outcomes and practical lessons in this TTDigitals.
The brief
A new, specialised B.Sc. programme had to compete for attention in a crowded admissions market. Prospective students and parents needed clear information about the course, eligibility, career direction and how to apply.
What TTDigitals delivered
TTDigitals simplified the campaign landing journey, making programme value, course structure, key features and application actions easy to scan. Google Ads was organised around relevant programme and intent themes, with budget and search-term learning used to strengthen the lead pipeline over the admission cycle.
Scope
Landing-page UX • Google Ads • search-intent mapping • admissions lead flow
Reported outcome
Designed a user-friendly course landing page and planned Google advertising activity that, according to the client’s campaign records, contributed to a 3× increase in admissions lead flow over one year.
Context
The official programme page identifies the course as B.Sc. Cyber and Digital Science and sets out eligibility, course content and admissions information.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
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