Course lead generation case study
MIT Skills Case Study. Review the client context, strategy, execution, reported outcomes and practical lessons in this TTDigitals case study.
The brief
Specialised professional programmes must connect course intent with clear information and an enquiry pathway that helps prospective learners take the next step.
What TTDigitals delivered
TTDigitals organised the programme campaign around relevant search demand and used Google Ads conversion reporting to evaluate acquisition activity, helping bring specialised FinTech course discovery and lead capture into one measurable workflow.
Scope
Google Ads • professional-course demand • search acquisition • conversion reporting
Reported outcome
Lifetime Google Ads records show 63 tracked conversions from a FinTech programme campaign, with ₹1.66 lakh in documented spend and 87,296 impressions.
Context
Lifetime Google Ads platform reporting reviewed by TTDigitals in October 2026. The case reports platform-recorded conversions rather than enrolments or revenue.
Related services
This work connects to Google Ads services in Pune ↗ · performance marketing services ↗. Explore the relevant service scope, process and measurement approach before planning a similar programme.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
Plan your next growth programme
TTDigitals combines website experience, search visibility, paid acquisition and conversion thinking around the outcomes your team needs to manage.
Discuss your growth challenge ↗
Continue your research: Explore TTDigitals’ digital marketing agency approach, Google Ads services in Pune ↗ · performance marketing services ↗, and more case studies.