Paid-media case study

MIT School of Design: Design Admissions Demand

Measured outcome

9.38M impressions, 408K clicks, 6,153 recorded conversions; blended platform CPA about INR 645.

Approach

Programme-specific search, visual reach and remarketing supported design admissions journeys.

Measurement note

Rounded Google Ads manager figures for available enabled, paused and historical campaigns, October 2015 to September 2026. Platform conversions are advertiser-configured actions, not necessarily qualified leads, admissions, bookings or sales. Results are not independently audited and do not guarantee future performance.

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