Paid-media case study

Maharashtra State Skills University: Programme Enquiry Acquisition

Measured outcome

137.5K impressions, 5,810 clicks, 231 recorded conversions; blended platform CPA about INR 1,189.

Approach

Programme themes and admissions intent separated for clearer course-level measurement.

Measurement note

Rounded Google Ads manager figures for available enabled, paused and historical campaigns, October 2015 to September 2026. Platform conversions are advertiser-configured actions, not necessarily qualified leads, admissions, bookings or sales. Results are not independently audited and do not guarantee future performance.

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