Paid admissions case study
Search-led admissions acquisition for an engineering college, distinct from TTDigitals’ earlier HITAM website-design case study.
The brief
The admissions team needed to reach prospective engineering students across broad programme demand, course-specific searches and competitive research phases while keeping conversion measurement visible.
What TTDigitals delivered
TTDigitals structured paid-search activity across programme, generic, competitor and course-specific themes. Campaigns were evaluated using platform-recorded conversions, cost-per-conversion and search-intent learning to help guide admissions acquisition decisions.
Scope
Google Ads • admissions search strategy • campaign structuring • conversion reporting
Reported outcome
Lifetime Google Ads campaign records show more than 550 tracked conversions across the principal engineering admissions campaigns, with more than ₹2.6 lakh in documented spend.
Context
Lifetime campaign records reviewed in October 2026 included 158 conversions for a pan-India campaign, 137.25 for CSE, 117.33 for generic keywords, 82.42 for HITAM keywords and 34 for competitor keywords. This is a paid-acquisition case; the existing HITAM case study covers website design.
Related services
This work connects to Google Ads services in Pune ↗ · performance marketing services ↗. Explore the relevant service scope, process and measurement approach before planning a similar programme.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
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TTDigitals combines website experience, search visibility, paid acquisition and conversion thinking around the outcomes your team needs to manage.
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Continue your research: Explore TTDigitals’ digital marketing agency approach, Google Ads services in Pune ↗ · performance marketing services ↗, and more case studies.