ECOMMERCE PERFORMANCE GUIDE

Google Merchant Center Product Feed Audit Checklist

Shopping performance starts before a campaign. Product data, landing-page accuracy and checkout readiness determine whether a catalogue can be approved, understood and trusted by prospective buyers.

Audit the product-data foundation

Check titles, descriptions, product identifiers, images, variants, brand details, price, availability and shipping information. The goal is not simply to fill every field; it is to give the platform and shopper consistent, useful information.

Check the landing-page experience

• Match the product title, price, availability and variant details with the feed.
• Make product pages fast, mobile-friendly and easy to navigate.
• Ensure returns, delivery and contact information are accessible.
• Test the checkout journey and transaction measurement.
• Review errors, warnings and disapprovals before increasing campaign budget.

Connect feed quality to commercial outcomes

Feed fixes can improve eligibility and relevance, but they do not replace product-market fit, a credible offer, pricing or service. Use reporting to see which product groups drive profitable demand rather than only clicks.

Explore ecommerce website development, Google Advertising services and our digital marketing for retail and ecommerce guide.

Create a feed-maintenance routine

Set an owner for catalogue changes, monitor approval issues and check that prices, availability and promotions remain accurate after every website or inventory update.