Google Digital Marketing

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Google Digital Marketing

In today’s technologically advanced world, digital marketing is the new way to promote and advertise products. Compared to traditional marketing, it’s cost-effective, easily managed and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn around. The internet is easily accessible by everyone in any part of the globe. It is easier to connect with people and without even having to meet them. It is convenient for people to buy anything of any type and scale of business. The 5Ds in digital marketing (digital device, digital platform, digital media, digital data, digital technology)are being used alongside traditional marketing to get closer to their target audience.  

1.GOOGLE MY BUSINESS 

 Probably the best free marketing tool any business you can ever dream of.  I repeat free!!  Unlike google adwords ( further in the list) it ain’t paid.  All you have to do is claim your business and if it’s not claimed then register via Google + and you are good to go.  The best part about it is even if you own a small  business it deals with you with the same intensity that it would have with a comparatively larger one.  

2. GOOGLE WEBMASTER TOOL

 This  tool helps your website from getting found in search results. It detects what are the possible reasons that people won’t be able to find the site on google . It also keeps a check on the most visited page in the website which helps you to get more insights regarding your website.  Suppose the owner has a business of garments GOOGLE WEBMASTER TOOL will list out the garments page which most people visited thus making it easier for the owner to make improvements or changes in his/her business.  Google Webmaster Tools can help you optimize the  website ,it sends e-mails as well if it finds any important issues.

3. GOOGLE SUITE: DOCS, SHEETS, SLIDES, AND FORMS 

Google Suite is a collection of some great tools you can use in place of typical software on your desktop. Google docs for word documents, Google sheets for spreadsheet.  Google slides for powerpoint presentation and good Google forms for survey related work.  The clear user interface and easy accessibility has made it one of the most desirable products by Google. Projects save automatically and can also be accessed across devices with a quick download of a mobile app.

4.GOOGLE ADWORDS

This is the real game in the Google marketing system. By far the most efficient and effective tool for marketing that Google has produced also with each update it’s only connecting people better and bigger. The interface is real gold.  Here you could bid on call extensions, limit your targeting by household income, review landing page performance or even use extensions to promote discounts. It provides advertising service over a large area .  Below are few of them 

Display Advertisement

It provides display advertisements in which the owner can use text or combine with images to showcase what he/she offers. They can select where he/she want to advertise with insights from Google adwords  about interests and demographics with a subject budget.

It even helps the owner to decide the format and to reach the potential customers by optimising the campaign with the help of keywords , demographics , location and remarketing.  

Search advertisement-

Search campaigns allow the owner to place ads across Google’s vast network of search results. Owners can show ads to people actively searching online for the products and services. Here the owner can start a campaign with a regular budget by selecting a target audience with enhanced ads and extensions.

Customers can choose according to their benefits and requirements, they can even use them combined.  Both of these advertisements are cost effective and work by targeting the audience.

Application Ads

Owners can start your apo campaign via Google AdWords and just follow 3steps, creating an app ad choosing a budget and telling Google adword the goal. With these simple steps  Google AdWord will show the best possible plans for you if you disagree there is always a choice of manual campaigning via Google AdWords.

YouTube Advertising: 

Reaching potential customers when they watch or search for videos on YouTube – and only paying when they show interest is the most cost -effective and efficient way to advertise for youtube videos.Video ads can help you broaden the awareness of your brand by capturing attention and driving demand at scale. Even in this case you only have to follow 3 steps. 

Upload the YouTube video and create a video ad with Google AdWords help. Determine who sees your ad clearly based on  location,age, interest which can be clearly edited manually. Set your budget and you are good to go.

Discovery ads

Reach your ideal customer at scale with a single campaign. You enter the building blocks for your ads — like headlines, high quality inspirational images, and logos — and Google adword will show your ads to highly interested customers using the cost-per-action (CPA) bid and budget that you set. 

5.GOOGLE ADWORDS KEYWORD PLANNER 

 For the working of Google adwords perfectly you need to boost your organic SEO. The Google AdWords Keyword Planner, though a tool meant to help you plan your AdWords campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well.

6.GOOGLE NEWS 

 This tool helps in capitalising the  trend of a news story to increase your sales and marketing success. If you’re interested in taking advantage of news trends in your marketing content strategy,  Use Google News to search for and identify news relevant to your industry. It can be an asset.  

7. GOOGLE MEET 

 For businesses and services like yoga, comedy, personal trainer, education  etc Google meet was a savior in the pandemic period of covid-19. As the platform is free as user-friendly it has a lion’s share in this industry.  Google meet can also be used for meetings and video conferencing with students, customers etc. It has become a new industry for different services.  

These tools make your business grow faster by marketing it in the most different and effective ways, but not everyone needs every Google tool on this list, but even the most basic products can make a business profitable, smarter, and more efficient when communicating to its customers.

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