Google Adwords- Words That Bring Traffic, The Traffic That You Like

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Advertising, unlike earlier, has become much better and more efficient. The prevalence of the Internet has led to this situation. There was a time when advertisements were limited to televisions, but the Internet has taken the advertising world by a storm. 

We are all dependent on Google so much these days. Information from any part of the world is available at the tips of our fingers. Since Google is an established worldwide phenomenon, any advertisement on the search engine can help people make money. This is where Google Adwords becomes essential. 

What is Google Adwords?

Google Adwords has been in existence since 2004 and has been ever-growing since then. In simple words, Google Ads is an advertising service developed by Google to help marketers create online ads to reach people who might be interested in their product or service. 

Let’s get to know more about it through an example. When you search for something like “Jewellery” on Google, it will instantly give you a list of your nearest jewelry shops. But if you look closer, the initial results provided by Google are generally ads. How does Google determine which ad must be displayed at the top of the page? 

How does Google Adwords work?

To understand how Google Adwords work, it is important first to know how Google works. When someone wants an answer to something these days, they generally search for the answer on Google. This is where companies’ ads come into the picture. These companies want to increase visibility for their product so that the consumer is convinced into buying it. 

Organic Results

There is something called “Organic Results” in Google, which is placed at the top of the page for free, without the companies paying any money for it. These organic results have high-quality content and factual information, so google puts them at the top, knowing it will provide the required information. 

Paid Ads

“Paid Ads” come at the top of the Google search result, as well. As the name suggests, these ads are paid for by companies to ensure that their product gets the top result. This happens through Google Ads. 

Now, why would people use Google Ads when they can achieve the same for free through organic results? Because it is very difficult and takes a lot of time. The benefit of using Google Ads is that it accelerates your top position. This happens with the help of keywords. 

Bid for keywords

If you want Google to display your product first every time someone searches for the keyword “healthy,” no worries. Google can make that happen, but you will need to fight the others who want the same thing for their product. 

If many companies want similar keywords to promote their product, Google conducts an auction. The higher the companies bid, the more they increase their chances of becoming the top search result. But the companies only pay when someone clicks on their ad and not before that. 

There’s more.

This is the reason why Google Ads are so popular. But this doesn’t end here. You can not only target specific keywords, but you can also target by geography, time zone, or even by the device. You can be completely analytical about it and work your way through it, the way you want for your business. 

Types Of Ads In Google Adwords

When a company is set up, they need to set a campaign goal and pick a campaign type to get clients. Every ad has different kinds of campaigns and different goals to reach. The campaign types determine where your potential customers will be able to see your ad, so it is an important step. Let’s look at the various ads in detail. 

  1. Search Ads 

Search Ads are the ads that get displayed on the search results. Whenever we look for something on Google, we get to see both the organic ads and the paid ads. The search results let the consumers know which is the sponsored ad. There is a small green-colored “AD” sign that appears on the sponsored ads.

Be specific: Search Ads make your website or business stand out from the rest. Since this works with keywords, the companies mustn’t choose very generic keywords that may bring up varied search results. It is important to choose more specific keywords, so when the consumer looks for something specific, your company name and website pops up. This increases the traffic on your website as well. 

2. Display Advertising 

Do you ever feel like Google is stalking you, and they know exactly what you are searching for? Whenever you go to Google and search for something, it will keep popping up on your browsers and even on your social media accounts. Google isn’t stalking you, and these are called display ads. 

You just don’t know it: As a consumer, everyone sees Google display ads without realizing it. It is graphic advertising that takes place on Internet websites, apps, and even social media. This is one of the most commonly used campaign types because it is highly effective. These ads are infographic with videos, images, and audios flashing all over the computer screens. 

3. Youtube Video Ads

Now, most of us have already experienced Youtube advertising and are well-aware of its popularity. Youtube video ads, as the name suggests, pop up before or in the middle of any YouTube video that you watch. These ads are highly beneficial, especially when the ad is placed before (or during) a viral video. This is similar to the Google Adwords, wherein you bid to display the ad.

Posting an ad on YouTube, a platform that boasts 1.5 billion monthly viewers can truly help your brand’s visibility and reach. 

4. Shopping Ads

Shopping Ads include detailed information regarding the product in question. The product image, price, and brand are included in these ads. They work by taking the product type from the product feed and then displaying them using the same Google keyword data. It is a powerful way to advertise your product and expose your brand to more consumers. 

For example, if you are selling a pair of shoes through a text ad and a shopping ad, there is a high possibility of the customer clicking on it. 

TTDigitals TTDigitals is a digital marketing company that is not just limited to providing quality services to its clients but also serves as growth partners and advisers to their clients. They provide the best, qualitative services at affordable prices, based on their clients’ needs and requirements. They have helped over 70 clients with a formidable team of SEO specialists. They also offer online courses to impart digital marketing know-how.

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The Present and Future of Digital Marketing Services in India

Indian economy is growing at a good pace. The country has seen a boom in several industries in the past decade. The food industry, retail industry, healthcare industry, education and training industry are among some such industries that are seeing a noticeable upward trend in the current times. Helping them all grow and flourish to a vast extent is the digital marketing industry. This gives a fair idea about how strong the digital marketing industry is and why digital marketing services in India are in high demand.

Digital Marketing Company in Pune, India – A Saviour for Small Businesses

Marketing plays a significant role in the growth and development of businesses across sectors. Unfortunately, not many businessmen could afford to market their products and services until a few years back as this was a costly affair back then. An advertisement in the newspaper costed a bomb and still does. A billboard is equally expensive and don’t even get us started about television commercials. With or without a celebrity, TV commercials can dig a hole in your pocket. Unlike TTDigitals, a top digital marketing company in Pune, India, those offering traditional marketing services charge immensely. This is the reason why many small scale businesses, budding professionals and start ups refrain from investing in them. Since, traditional marketing was the only means to promote one’s products and services until around a decade back many businesses that had the potential of growing and capturing wide spread market simply went unnoticed.

The advent of digital marketing has changed the scenario. Digital marketing companies in India are helping businesses gain popularity by offering affordable yet effective marketing services. This service has proved to be a boon for small scale businesses with budget constraints.

Digital Marketing Company in Pune, India – In Demand across Industries

Digital marketing services in India are highly in demand. This is because they have become an essential factor in the growth of businesses across industries. Every industry in today’s times requires having an online presence. Whether you manufacture and sell garments or have a catering business or work in the automobile industry – branding plays a significant role in creating a name in the market. Branding and advertising, as mentioned above, can burn your pocket. But not when you use the new age marketing gizmos. No matter which industry you are working for, TTDigitals, a top web development and digital marketing company in Pune can ensure you get the kind of recognition you deserve. Here is a closer look at how different industries are benefiting with this all new way of marketing:

Food Industry

Food industry runs on temptation. Different digital platforms such as social media pages, websites and online forums are used to tempt people to try different food and beverages. Attractive images of food items are captured and shared online. Digital marketing companies in Pune, India also come up with short, innovative videos showing how you can treat your taste buds and socialise at the same time by ordering food from the brand they are catering to or by visiting their restaurants. The ambience and environment of restaurants is also highlighted to lure people to visit.

Education Industry

Education industry has become the highest gainer ever since the advent of internet. Online coaching has helped several students fulfil their dreams. Digital marketing has promoted the concept further. Online institutes are seeing an upward surge in their business with the help of digital marketing. This new way of marketing is helping them spread awareness about the modern way of seeking education. Institutes that offer offline classes and courses are also coming to limelight by way of online marketing. TTDigitals, an online marketing company in Pune, India has delivered 500% growth to educational institutes / colleges in their admissions by connecting them with quality students / prospective parents.

Fashion Industry

People in India are highly fashion conscious. While earlier their search for fashionable clothing, footwear and accessories was limited to showrooms and markets, today everything can be bought online. This is a win-win situation for both consumers and brands. However, with almost every brand selling its fashion wear online, it becomes extremely essential to market the products efficiently to stay in the limelight. This is where you require assistance from TTDigitals, a top digital marketing and SEO company in Pune, India. These companies use innovative techniques to enhance the visibility of the brands they are catering to. Collaborating with fashion influencers is one of the newest ways to achieve this.

Real Estate Industry

Real estate businesses have also benefited by collaborating with TTDigitals, one of the top digital marketing agencies in Pune, India. People are becoming more aware about the various available options when it comes to purchasing, selling and renting property by way of different digital platforms. They are no longer dependent on property dealers and brokers when it comes to taking crucial property decisions. Information about the builders, availability of property in different areas, scope of investment in property – everything is available online. TTDigitals, A good online marketing and website designing company in Pune, India helps build credibility and trust in the company they are catering to. So, the buyers do not hesitate investing in them. In fact they look forward to it.

Tourism Industry

The tourism industry has benefited from digital marketing like no other. Companies are investing in promoting their tour packages and plans on social media and other digital platforms. They are benefitting a great deal from such promotions. Several travel blogs have surfaced. These blogs narrate the stories of travellers. Internet marketing companies in Pune India, collaborate with travel bloggers to promote their client’s business. Exclusive videos of road trips, solo travellers, group outings and other enjoyable travel experiences are uploaded to entice travel enthusiasts so that they opt for the travel packages being offered and plan their trips frequently.

Likewise, every industry is on the lookout for excellent digital marketing and SEO agency in Pune, India so as to help their brand outsmart their competitors.

The Future of Web Development Company in India

As already mentioned, web development and digital marketing agencies in Pune, India have changed the face of industries in the country. They have helped them grow far and wide. The future of online marketing companies in India seems brighter than ever. Seeking services from a top web design company in Pune, India is a great way to give a head start to your business. An interesting and engaging website is your gateway to achieving an excellent online image. Digital platforms have a wide reach. Companies such as TTDigitals (top Digital Marketing Company in Pune) can help establish an impeccable online image for your brand. Their online marketing campaigns have the capacity to grab the attention of prospects and customers alike.

The number of internet users is increasing by the day and so is the potential of digital marketing services in Pune, India. If you are planning to pursue a career in digital marketing you have immense scope ahead.

Several digital marketing companies have launched in the recent years. These are in search of qualified and experienced digital marketing professionals. Besides, there is immense scope for those who wish to start their own internet marketing company in India. There is no way that this industry is seeing a slowdown in the years to come. This is because it works for each and every sector. So, it will always be in demand.

TTDigitals – The Best Digital Marketing Agency in Pune, India

Opting for digital marketing service is a must in the current times. However, you cannot assign this crucial task to just any digital marketing agency in pune, India. With the increase in the demand of digital marketing services, the number of companies offering this service has also increased in our country. Now, it is quite a task to choose one among the many available options. The companies need to be assessed on several parameters before seeking service. TTDigitals is a top Digital Marketing Agency in Pune that fairs well on all the parameters and makes for an excellent choice.

Top Digital Marketing Company in Pune

TT Digitals began offering digital marketing services in Pune around three years back. The company has taken the market by storm by offering high quality services. It offers a complete package that helps in building and maintaining an impressive online image. After gaining the stature of a top web development and digital marketing company in Pune, it started offering its services in several other parts of the country too. Be it Delhi, Mumbai, Hyderabad, Bangalore, Varanasi, Madurai, Lucknow, Surat or Jaipur – TTDigitals has clients everywhere. It has become a known name in the field of digital marketing by offering high quality services at the most affordable price.

The top web design company in Pune has different packages to serve different kinds of businesses.

Top Digital Marketing Company in Pune

The first step towards entering the digital world is creating an attractive website. Get yours created byTT Digitals, the top website design company in Pune. The company has designed and developed websites for numerous clients belonging to different industries and has helped them expand their business. It has a team of learned and experienced professionals who are well versed with web designing and development tools. The company does not only design and develop websites but also maintains them for you. Their team constantly uploads latest content on your website to ensure it remains at par with the newest industry standards. It also helps acquaint the readers about the launch of any new product or service. Besides, the team improvises the technology from time to time to ensure a good browsing experience.

Top SEO Company in Pune

SEO plays a significant role when it comes to promoting businesses on the digital platforms. SEO personnel help your website achieve high ranking in the search engine results thereby increasing the traffic on the site. TT Digitals houses a team of SEO experts who come with years of experience in the field. These professionals are well-versed with the SEO tools. They are also great at devising effective SEO strategies that help your website attain top position in the search engine ranking. It has thus emerged as a popular SEO Company in Pune.

Best Online Marketing Company in Pune

Online marketing doesn’t just involve creating and maintaining a website. It includes promoting content on various digital platforms. Social media platforms have become a great means to connect with the existing customers as well as prospects. TTDigitals uses popular social media platforms such as Facebook, Twitter and Instagram to spread awareness about their clients’ products and services. It has a dedicated team of social media marketing professionals who further this task

Top Branding and Creative Service at the Best Digital Marketing Agency in Pune

Mere technical knowledge about the digital domain is not sufficient to build attractive online brand persona. Creative thinking ability plays a vital role in the same. The team at TTDigitals possesses high creative thinking power. Their ability to come up with out of the box ideas has significantly helped their clients outshine their peers and flourish in the industry.

High Quality Web Hosting Service at Top Internet Marketing Company in Pune

The company also offers high quality web hosting service that enables smooth browsing experience. They have different packages to choose from. So, you can pick the one that suits your business requirement as well as budget. The pricing is reasonable and the quality of service is high. You don’t have to worry about downtime or slow browsing issues when you opt for web hosting from this company.

Team Spirit is the Mantra of the Top Web Development Company in Pune

TTDigitals boasts of a highly knowledgeable and skilled team that is not just well served with the digital domain but is also known for great inter-personal skills. Working with them is a great delight. The entire team comes together to work on the assigned projects. They provide valuable inputs to each other in order to create an impressive online image for brands. Working in association with each other is one of the main reasons for their success. They are equally good when it comes to communicating and coordination with their clients. They understand the requirement well enough before beginning with the project. The client is informed before the execution of any important plan. Moreover, the team is open to client feedback and has no inhibitions in refurbishing the content and strategies as per the same.

All in one, the digital marketing is a thriving industry. It is helping the Indian economy flourish. Several businesses in India are going global because of this new age marketing