Higher-education marketing case study
PGDM – Generic Search Acquisition Case Study. Review the client context, strategy, execution, reported outcomes and practical lessons in this TTDigitals.
The brief
Generic PGDM searches include a wide mix of early research and active comparison intent, requiring clear campaign measurement.
What TTDigitals delivered
TTDigitals structured a Search-led acquisition path around programme-intent queries and recorded campaign conversion signals.
Scope
Google Ads • PGDM search demand • paid acquisition • conversion tracking
Reported outcome
Lifetime platform reporting shows 51.67 tracked conversions, ₹86,186.65 in spend and 34,632 impressions.
Context
Lifetime Google Ads data reviewed in October 2026. The client is unnamed because the platform record did not expose a verified account label.
Related services
This work connects to Google Ads services in Pune ↗ · performance marketing services ↗. Explore the relevant service scope, process and measurement approach before planning a similar programme.
Measurement and claim notes
Performance outcomes on this page are based on the historical information supplied by the client and TTDigitals’ campaign records. They have not been independently audited. Results vary with the market, offer, budget, website, sales or admissions process, and measurement approach.
Plan your next growth programme
TTDigitals combines website experience, search visibility, paid acquisition and conversion thinking around the outcomes your team needs to manage.
Discuss your growth challenge ↗
Continue your research: Explore TTDigitals’ digital marketing agency approach, Google Ads services in Pune ↗ · performance marketing services ↗, and more case studies.