In the current scenario, digital marketing has become the ultimate tool for expanding your business. Be it B2B marketing strategies, SEO for your content, or marketing through social media and emails, when used efficiently, all of this can help you reach your target audience and communicate effectively about the kind of products and services that you provide.
When we talk about digital marketing, the whole process can be summarized as studying online trends, understanding them, and implementing new strategies according to those trends. You may possess and implement all the tools in the world to promote your business, but if you don’t evaluate your progress at every step of the way and optimize your content according to the market, you’ll only be wasting your resources.
Talking about digital marketing tools, some are necessary for your business if you are trying to build an online presence. You may or may not have all tools, but these are some tools by Google that must be part of your marketing strategies.
- Google My Business
Even if you don’t have a fully functioning website or an online store, you can start small by bringing your offline presence online and getting listed on Google My Business. This is a simple tool to use. You need a short introduction about your business and fill in details like business address, modes of contact (email and phone number), and opening hours. If your company has a website, you can add the URL as well. You can also add social media links, photos, and even Google reviews to the listing.
Essential tips to keep in mind:
- Update your account regularly.
- Google My Business collects the data regarding the audience attracted to your brand from the number of people who visited your site. This helps you analyze your target audience and make the necessary changes in your business plans.
- Google Ads or Google AdWords
As the name suggests, this tool helps you post ads through Google. Google displays these ads to people who are looking for services or products similar to yours. All you need to do is frame catchy ads, add the trending keywords, decide the budget for your campaign, and choose your ad campaign’s duration. Google then places your ad on all the relevant sites and helps you reach your target audience more effectively.
You can use the data from Google Analytics and use it to plan your strategies for the future and understand your audience better.
- Google Analytics
Google Analytics keeps a constant check on your webpage, Google ads, and online shops to provide you with the exact numbers. These include:
- The number of times people visited your page.
- Data about their age group and gender and location.
- The other pages they visit.
- How they arrived at your page.
- The part of your website they saw.
All these are presented in the form of accurate numbers to better understand your current target audience and the type of audience interested in your products or services and plan accordingly.
- Google digital unlock
Google digital unlock offers you easily accessible and straightforward courses that can help you build your skills and place your business at the helm. Apart from assisting small businesses to grow, it is also ideal for students and professionals seeking personality development skills. The best part of the courses offered? They are all free.
Now that we know the helpful, essential tools from Google that can help you work your way up in digital marketing, some other aspects of digital marketing cannot be ignored. The following is a list of these crucial aspects:
- Marketing through email and social media
The easiest way to connect with your audience is through social media and emails. If you have informative content that adds value to your customers’ lives, you’ll have no trouble connecting with them. You can connect with them through social media posts and interactive emails. You can also add existing customers to your company’s email subscription lists and regularly send out information on new products or best picks from your content.
- Organizing is key.
You are as efficient as your team, and a proper communication channel is the best way to improve teamwork. Use Google tools like calendar, shared drives, and sheets, to plan your strategies and timeline. This will ensure that all members of the team are on the same page.
- SEO for organic visibility
One of the most effective ways of ensuring good online visibility is to be among the first search engine results. Make your content as SEO friendly as possible by using the right keywords and meta description.
- Optimize for different platforms
When it comes to looking up a product or service, a customer’s first instinct is to Google on their phones. Unless your webpage is optimized for different devices like mobiles, tablets, and PCs, your target audience is less likely to click on your site. Even if they do click on the site, they may not browse further.
- Showcase what’s new
People are more attracted to new products and discounts. Your website’s homepage can show the latest products or the discount offer in the form of a slide show. The tag of bestseller on a product also increases its possibility of purchase.
- Collect feedbacks
Encourage more reviews on your products and services. This will help build trust and also improve your SEO rankings as Google favors trustworthy content. More reviews from customers will also help you understand the needs of your audience and add products accordingly.
- Use Google Ads to your advantage.
A strategically placed Google ad can create a lot of conversions. However, you need to ensure:
- Choosing trending keywords related to your products.
- Using sustainable marketing techniques like Pay Per Click.
- Always have a call to action phrase.
- Continually evolving new strategies based on analytics.
- Tracking growth through different strategies.
Keeping these pointers in mind will get you the maximum possible benefits through Google Ads.
Digital marketing is all about evolving with the trends. It is a dynamic platform. You cannot rely on the successful strategy you used a month back to give you the same results today or next month. Therefore, it is ideal to outsource your digital marketing strategies to an expert.
Several digital marketing companies offer good services at affordable rates. TTDigitals, a popular digital marketing agency based in Pune, provides you with experts from the digital marketing field and helps you host your website and market your content for you. Armed with years of experience with well-known clients, the company also believes in sharing its expertise with the new generation of marketing experts through their well-structured online courses.