Education growth case study · From 2022
A paid acquisition and counselling-feedback programme for an authorised enrolment partner that increased reported monthly admissions from about 40 to 200.
40 → 200monthly admissions5× growth 650 → 2,900monthly leadsmidpoint comparison 2–3% → 6–7%reported conversion rangemore than doubled Weeklycounselling reviewclosed-loop learning
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The growth challenge
The authorised enrolment partner relied on external lead partners but received inconsistent lead quality. Reported conversion typically ranged from 2% to 3%, limiting confidence in further scale. The core issue was the absence of a closed loop between the advertising source and the counselling outcome.
The strategy TTDigitals implemented
Google Search concentrated on new high-intent acquisition. Google Display and social remarketing re-engaged prospects who had already demonstrated interest. Weekly counselling reviews examined contactability, eligibility, objections and lead-stage movement. That evidence was used to refine queries, audience exclusions, messages and landing-page expectations.
Optimization parameters that guided the programme
Qualified-lead definition
Marketing and counselling agreed what made an enquiry eligible, contactable and genuinely interested.
Response time
Lead ageing was reviewed because delayed first contact can depress conversion independently of campaign quality.
Search-term quality
Queries were assessed against downstream admission outcomes, not just form submissions.
Remarketing frequency
Reach and frequency were controlled to maintain recall without excessive repetition.
Stage conversion
Contacted, counselled, application-started and admitted stages revealed where the funnel was leaking.
Measured outcome
According to TTDigitals’ campaign records, monthly leads increased from approximately 600–700 to 2,800–3,000. Reported conversion improved from 2–3% to 6–7%, and monthly admissions increased from about 40 to 200. Midpoint comparisons indicate roughly 4.5× lead growth and 5× admission growth.
What this case teaches growth teams
Lead quality is not a media-only metric. It emerges from targeting, message accuracy, response time and counselling execution. Weekly feedback turns that shared responsibility into an optimisation process.
Measurement and claim notes
Performance figures on this page are based on TTDigitals’ internal campaign records and the historical information supplied for this case study. They have not been independently audited. Traffic, lead, spend and admission figures are approximate; results from another organisation will vary with market demand, offer, budget, website, sales capacity and measurement quality.
Build a measurable education growth programme
TTDigitals connects SEO, paid acquisition, remarketing, landing pages and CRM feedback to the outcomes admissions teams manage.
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