Digital Marketing Trends That Are Set to Rule 2020

5 / 100

Gone are the days when companies spent hours thinking of ways to reach potential clients through the right advertising for their products. In the current digitally driven world, the internet has enabled businesses to reach out to potential customers worldwide. Digital marketing is overtaking traditional marketing methods for various reasons, the foremost reason being affordability. 

What is digital marketing?

Digital marketing refers to advertising sales and services through online platforms like search engines, social media platforms, emails, and mobile applications. Digital marketing can assist companies in enhancing their sales, services, and brands. 

Digital marketing strategies help businesses to increase their sales and reach their target audience more effectively. These strategies allow business owners to grab the best chances, earn more profit, and survive in the competitive market. With the ongoing pandemic, some reasons that make digital marketing trendy in 2020 are listed below:

  • Digital Marketing levels the playing field: 

Most people think that digital marketing tools and strategies are meant for big companies and corporations. Digital marketing levels the playing field and permits smaller enterprises to counter their competitors, head-on. Thanks to digital marketing tools, smaller companies now have resources to move sales and marketing processes online, even though they may not have call centers or physical branches in various locations. 

  • Cost-effective: 

Traditional marketing methods tend to cost more than digital marketing techniques. Digital marketing has provided small businesses with an effective marketing channel that brings good results. According to a recent study, about 28% of business owners will shift their marketing from the traditional means to the digital platform in 2020. 

  • Improved conversion rates:  

Digital marketing services measure their success in terms of the leads developed through online traffic. The main objective of digital marketing is to convert the traffic on your website into productive leads. Without the conversion of traffic, all your digital marketing will go waste. Many business owners divert their digital marketing strategies towards this conversion optimization. There are plenty of ways to digitally market your brand to enhance conversions such as search engine optimization, social media marketing, and email marketing. 

  • Generating better revenues: 

Digital marketing techniques promise to generate higher conversion rates and deliver profitable returns. According to research carried out by Google, digital marketing companies will generate 2.8 times more revenue in 2020. Digital marketing techniques provide small corporations a chance to enhance their sales and workforce up to 3.3 times by permitting entry into more significant and further markets. 

  • Personalization: 

Personalizing your website and mobile application will make you stand out in 2020. Personalization is more likely to increase your brand name by at least 80%, and most customers find personalized advertisements more appealing. 

  • Interaction with target audience:  

Digital marketing is taking over traditional marketing methods because it allows you to interact with a larger audience effectively. Proper interaction with customers is the key to success. Interactions with your target audience give you an insight into their requirement, and you can make strategic decisions to fill the lacunae. 

  • Catering to the needs of mobile consumers: 

With mobile phones becoming an integral part of our lives, the time is ripe for digitally marketing your brand on mobile platforms. Digital marketing through mobile phones provides you with better chances of business expansion. Just as digital marketing has taken over traditional marketing, mobile phones have taken over laptops and computers. Purchases through mobile apps are steadily increasing.

  • Building a brand reputation: 

Digital marketing is about providing services to your target audience. Your target audience is most likely to know about your products and services. Meeting their expectations will help develop a better relationship with the customers and improve your brand reputation. Satisfied customers are likely to recommend your brand to others, which will ultimately increase your sales and services. 

  • Video marketing: 

Video marketing is the most popular digital marketing trend in 2020. This digital marketing strategy will stay popular for the next 5 to 10 years. A video advertisement quickly grabs attention, and about 70% of customers admit that they have shared a brand’s advertisement. Making the target audience watch a video about your product or service gains their confidence and leads them to make a purchase. 

  • Influencer marketing: 

Contact a social media influencer to promote your brand on social media platforms like Facebook, Instagram, and Twitter. Influencers have a massive fan following, and most consumers have more confidence in making a purchase when a social media influencer talks about the brand and creates awareness about it. People frequently try out new products recommended by their favorite influencers. 

  • Push notifications: 

Push notifications have been trendy since 2019. Every online store uses push notifications because they bring you new customers and have them sign up on your website. Using push notifications to engage a larger audience on multiple platforms is quite useful.

  • Augmented Reality (AR): 

Studies claim that by 2022, 70% of enterprises will be using immersive technologies like Augmented Reality (AR) to digitally market their brands. In this digital world, every brand is using that latest technology to enhance the customer experience. From a digital marketing point of view, Augmented Reality is all set to stand out and create substantial growth for your business. Given the increasing popularity of AR, predictions state that a large number of brands will find it useful for promotion in the near future. 

Digitally marketing your brand can help you reach more target audiences effectively. Digital marketing can help you create brand awareness and engagement with a broader spectrum of people who will potentially want to try your services. Even if you have a steady flow of traffic to your website, the above listed digital marketing trends will help you convert that traffic to proper leads.  TTDigitals is a digital marketing company in Pune that provides its clients with the best digital marketing strategies to enhance their sales and services. They provide leading digital marketing and SEO services to increase your business and also provide website development services to make your website more personalized. TTDigitals also offers digital marketing courses for you to master the skill of how to reach a maximum number of people and create brand awareness among them. They can help empower your business with high-quality, user-friendly services for effectively engaging the target audience.

Leave A Reply

The Present and Future of Digital Marketing Services in India

Indian economy is growing at a good pace. The country has seen a boom in several industries in the past decade. The food industry, retail industry, healthcare industry, education and training industry are among some such industries that are seeing a noticeable upward trend in the current times. Helping them all grow and flourish to a vast extent is the digital marketing industry. This gives a fair idea about how strong the digital marketing industry is and why digital marketing services in India are in high demand.

Digital Marketing Company in Pune, India – A Saviour for Small Businesses

Marketing plays a significant role in the growth and development of businesses across sectors. Unfortunately, not many businessmen could afford to market their products and services until a few years back as this was a costly affair back then. An advertisement in the newspaper costed a bomb and still does. A billboard is equally expensive and don’t even get us started about television commercials. With or without a celebrity, TV commercials can dig a hole in your pocket. Unlike TTDigitals, a top digital marketing company in Pune, India, those offering traditional marketing services charge immensely. This is the reason why many small scale businesses, budding professionals and start ups refrain from investing in them. Since, traditional marketing was the only means to promote one’s products and services until around a decade back many businesses that had the potential of growing and capturing wide spread market simply went unnoticed.

The advent of digital marketing has changed the scenario. Digital marketing companies in India are helping businesses gain popularity by offering affordable yet effective marketing services. This service has proved to be a boon for small scale businesses with budget constraints.

Digital Marketing Company in Pune, India – In Demand across Industries

Digital marketing services in India are highly in demand. This is because they have become an essential factor in the growth of businesses across industries. Every industry in today’s times requires having an online presence. Whether you manufacture and sell garments or have a catering business or work in the automobile industry – branding plays a significant role in creating a name in the market. Branding and advertising, as mentioned above, can burn your pocket. But not when you use the new age marketing gizmos. No matter which industry you are working for, TTDigitals, a top web development and digital marketing company in Pune can ensure you get the kind of recognition you deserve. Here is a closer look at how different industries are benefiting with this all new way of marketing:

Food Industry

Food industry runs on temptation. Different digital platforms such as social media pages, websites and online forums are used to tempt people to try different food and beverages. Attractive images of food items are captured and shared online. Digital marketing companies in Pune, India also come up with short, innovative videos showing how you can treat your taste buds and socialise at the same time by ordering food from the brand they are catering to or by visiting their restaurants. The ambience and environment of restaurants is also highlighted to lure people to visit.

Education Industry

Education industry has become the highest gainer ever since the advent of internet. Online coaching has helped several students fulfil their dreams. Digital marketing has promoted the concept further. Online institutes are seeing an upward surge in their business with the help of digital marketing. This new way of marketing is helping them spread awareness about the modern way of seeking education. Institutes that offer offline classes and courses are also coming to limelight by way of online marketing. TTDigitals, an online marketing company in Pune, India has delivered 500% growth to educational institutes / colleges in their admissions by connecting them with quality students / prospective parents.

Fashion Industry

People in India are highly fashion conscious. While earlier their search for fashionable clothing, footwear and accessories was limited to showrooms and markets, today everything can be bought online. This is a win-win situation for both consumers and brands. However, with almost every brand selling its fashion wear online, it becomes extremely essential to market the products efficiently to stay in the limelight. This is where you require assistance from TTDigitals, a top digital marketing and SEO company in Pune, India. These companies use innovative techniques to enhance the visibility of the brands they are catering to. Collaborating with fashion influencers is one of the newest ways to achieve this.

Real Estate Industry

Real estate businesses have also benefited by collaborating with TTDigitals, one of the top digital marketing agencies in Pune, India. People are becoming more aware about the various available options when it comes to purchasing, selling and renting property by way of different digital platforms. They are no longer dependent on property dealers and brokers when it comes to taking crucial property decisions. Information about the builders, availability of property in different areas, scope of investment in property – everything is available online. TTDigitals, A good online marketing and website designing company in Pune, India helps build credibility and trust in the company they are catering to. So, the buyers do not hesitate investing in them. In fact they look forward to it.

Tourism Industry

The tourism industry has benefited from digital marketing like no other. Companies are investing in promoting their tour packages and plans on social media and other digital platforms. They are benefitting a great deal from such promotions. Several travel blogs have surfaced. These blogs narrate the stories of travellers. Internet marketing companies in Pune India, collaborate with travel bloggers to promote their client’s business. Exclusive videos of road trips, solo travellers, group outings and other enjoyable travel experiences are uploaded to entice travel enthusiasts so that they opt for the travel packages being offered and plan their trips frequently.

Likewise, every industry is on the lookout for excellent digital marketing and SEO agency in Pune, India so as to help their brand outsmart their competitors.

The Future of Web Development Company in India

As already mentioned, web development and digital marketing agencies in Pune, India have changed the face of industries in the country. They have helped them grow far and wide. The future of online marketing companies in India seems brighter than ever. Seeking services from a top web design company in Pune, India is a great way to give a head start to your business. An interesting and engaging website is your gateway to achieving an excellent online image. Digital platforms have a wide reach. Companies such as TTDigitals (top Digital Marketing Company in Pune) can help establish an impeccable online image for your brand. Their online marketing campaigns have the capacity to grab the attention of prospects and customers alike.

The number of internet users is increasing by the day and so is the potential of digital marketing services in Pune, India. If you are planning to pursue a career in digital marketing you have immense scope ahead.

Several digital marketing companies have launched in the recent years. These are in search of qualified and experienced digital marketing professionals. Besides, there is immense scope for those who wish to start their own internet marketing company in India. There is no way that this industry is seeing a slowdown in the years to come. This is because it works for each and every sector. So, it will always be in demand.

TTDigitals – The Best Digital Marketing Agency in Pune, India

Opting for digital marketing service is a must in the current times. However, you cannot assign this crucial task to just any digital marketing agency in pune, India. With the increase in the demand of digital marketing services, the number of companies offering this service has also increased in our country. Now, it is quite a task to choose one among the many available options. The companies need to be assessed on several parameters before seeking service. TTDigitals is a top Digital Marketing Agency in Pune that fairs well on all the parameters and makes for an excellent choice.

Top Digital Marketing Company in Pune

TT Digitals began offering digital marketing services in Pune around three years back. The company has taken the market by storm by offering high quality services. It offers a complete package that helps in building and maintaining an impressive online image. After gaining the stature of a top web development and digital marketing company in Pune, it started offering its services in several other parts of the country too. Be it Delhi, Mumbai, Hyderabad, Bangalore, Varanasi, Madurai, Lucknow, Surat or Jaipur – TTDigitals has clients everywhere. It has become a known name in the field of digital marketing by offering high quality services at the most affordable price.

The top web design company in Pune has different packages to serve different kinds of businesses.

Top Digital Marketing Company in Pune

The first step towards entering the digital world is creating an attractive website. Get yours created byTT Digitals, the top website design company in Pune. The company has designed and developed websites for numerous clients belonging to different industries and has helped them expand their business. It has a team of learned and experienced professionals who are well versed with web designing and development tools. The company does not only design and develop websites but also maintains them for you. Their team constantly uploads latest content on your website to ensure it remains at par with the newest industry standards. It also helps acquaint the readers about the launch of any new product or service. Besides, the team improvises the technology from time to time to ensure a good browsing experience.

Top SEO Company in Pune

SEO plays a significant role when it comes to promoting businesses on the digital platforms. SEO personnel help your website achieve high ranking in the search engine results thereby increasing the traffic on the site. TT Digitals houses a team of SEO experts who come with years of experience in the field. These professionals are well-versed with the SEO tools. They are also great at devising effective SEO strategies that help your website attain top position in the search engine ranking. It has thus emerged as a popular SEO Company in Pune.

Best Online Marketing Company in Pune

Online marketing doesn’t just involve creating and maintaining a website. It includes promoting content on various digital platforms. Social media platforms have become a great means to connect with the existing customers as well as prospects. TTDigitals uses popular social media platforms such as Facebook, Twitter and Instagram to spread awareness about their clients’ products and services. It has a dedicated team of social media marketing professionals who further this task

Top Branding and Creative Service at the Best Digital Marketing Agency in Pune

Mere technical knowledge about the digital domain is not sufficient to build attractive online brand persona. Creative thinking ability plays a vital role in the same. The team at TTDigitals possesses high creative thinking power. Their ability to come up with out of the box ideas has significantly helped their clients outshine their peers and flourish in the industry.

High Quality Web Hosting Service at Top Internet Marketing Company in Pune

The company also offers high quality web hosting service that enables smooth browsing experience. They have different packages to choose from. So, you can pick the one that suits your business requirement as well as budget. The pricing is reasonable and the quality of service is high. You don’t have to worry about downtime or slow browsing issues when you opt for web hosting from this company.

Team Spirit is the Mantra of the Top Web Development Company in Pune

TTDigitals boasts of a highly knowledgeable and skilled team that is not just well served with the digital domain but is also known for great inter-personal skills. Working with them is a great delight. The entire team comes together to work on the assigned projects. They provide valuable inputs to each other in order to create an impressive online image for brands. Working in association with each other is one of the main reasons for their success. They are equally good when it comes to communicating and coordination with their clients. They understand the requirement well enough before beginning with the project. The client is informed before the execution of any important plan. Moreover, the team is open to client feedback and has no inhibitions in refurbishing the content and strategies as per the same.

All in one, the digital marketing is a thriving industry. It is helping the Indian economy flourish. Several businesses in India are going global because of this new age marketing