Gone are the days when companies spent hours thinking of ways to reach potential clients through the right advertising for their products. In the current digitally driven world, the internet has enabled businesses to reach out to potential customers worldwide. Digital marketing is overtaking traditional marketing methods for various reasons, the foremost reason being affordability.
What is digital marketing?
Digital marketing refers to advertising sales and services through online platforms like search engines, social media platforms, emails, and mobile applications. Digital marketing can assist companies in enhancing their sales, services, and brands.
Digital marketing strategies help businesses to increase their sales and reach their target audience more effectively. These strategies allow business owners to grab the best chances, earn more profit, and survive in the competitive market. With the ongoing pandemic, some reasons that make digital marketing trendy in 2020 are listed below:
- Digital Marketing levels the playing field:
Most people think that digital marketing tools and strategies are meant for big companies and corporations. Digital marketing levels the playing field and permits smaller enterprises to counter their competitors, head-on. Thanks to digital marketing tools, smaller companies now have resources to move sales and marketing processes online, even though they may not have call centers or physical branches in various locations.
Traditional marketing methods tend to cost more than digital marketing techniques. Digital marketing has provided small businesses with an effective marketing channel that brings good results. According to a recent study, about 28% of business owners will shift their marketing from the traditional means to the digital platform in 2020.
- Improved conversion rates:
Digital marketing services measure their success in terms of the leads developed through online traffic. The main objective of digital marketing is to convert the traffic on your website into productive leads. Without the conversion of traffic, all your digital marketing will go waste. Many business owners divert their digital marketing strategies towards this conversion optimization. There are plenty of ways to digitally market your brand to enhance conversions such as search engine optimization, social media marketing, and email marketing.
- Generating better revenues:
Digital marketing techniques promise to generate higher conversion rates and deliver profitable returns. According to research carried out by Google, digital marketing companies will generate 2.8 times more revenue in 2020. Digital marketing techniques provide small corporations a chance to enhance their sales and workforce up to 3.3 times by permitting entry into more significant and further markets.
Personalizing your website and mobile application will make you stand out in 2020. Personalization is more likely to increase your brand name by at least 80%, and most customers find personalized advertisements more appealing.
- Interaction with target audience:
Digital marketing is taking over traditional marketing methods because it allows you to interact with a larger audience effectively. Proper interaction with customers is the key to success. Interactions with your target audience give you an insight into their requirement, and you can make strategic decisions to fill the lacunae.
- Catering to the needs of mobile consumers:
With mobile phones becoming an integral part of our lives, the time is ripe for digitally marketing your brand on mobile platforms. Digital marketing through mobile phones provides you with better chances of business expansion. Just as digital marketing has taken over traditional marketing, mobile phones have taken over laptops and computers. Purchases through mobile apps are steadily increasing.
- Building a brand reputation:
Digital marketing is about providing services to your target audience. Your target audience is most likely to know about your products and services. Meeting their expectations will help develop a better relationship with the customers and improve your brand reputation. Satisfied customers are likely to recommend your brand to others, which will ultimately increase your sales and services.
- Video marketing:
Video marketing is the most popular digital marketing trend in 2020. This digital marketing strategy will stay popular for the next 5 to 10 years. A video advertisement quickly grabs attention, and about 70% of customers admit that they have shared a brand’s advertisement. Making the target audience watch a video about your product or service gains their confidence and leads them to make a purchase.
- Influencer marketing:
Contact a social media influencer to promote your brand on social media platforms like Facebook, Instagram, and Twitter. Influencers have a massive fan following, and most consumers have more confidence in making a purchase when a social media influencer talks about the brand and creates awareness about it. People frequently try out new products recommended by their favorite influencers.
- Push notifications:
Push notifications have been trendy since 2019. Every online store uses push notifications because they bring you new customers and have them sign up on your website. Using push notifications to engage a larger audience on multiple platforms is quite useful.
- Augmented Reality (AR):
Studies claim that by 2022, 70% of enterprises will be using immersive technologies like Augmented Reality (AR) to digitally market their brands. In this digital world, every brand is using that latest technology to enhance the customer experience. From a digital marketing point of view, Augmented Reality is all set to stand out and create substantial growth for your business. Given the increasing popularity of AR, predictions state that a large number of brands will find it useful for promotion in the near future.
Digitally marketing your brand can help you reach more target audiences effectively. Digital marketing can help you create brand awareness and engagement with a broader spectrum of people who will potentially want to try your services. Even if you have a steady flow of traffic to your website, the above listed digital marketing trends will help you convert that traffic to proper leads. TTDigitals is a digital marketing company in Pune that provides its clients with the best digital marketing strategies to enhance their sales and services. They provide leading digital marketing and SEO services to increase your business and also provide website development services to make your website more personalized. TTDigitals also offers digital marketing courses for you to master the skill of how to reach a maximum number of people and create brand awareness among them. They can help empower your business with high-quality, user-friendly services for effectively engaging the target audience.