The world of internet is highly volatile and so are the digital marketing tools and techniques. Content marketing plays an important role in promoting businesses in the digital space. Content marketing strategies also require constant upgrade and improvisation just like other digital marketing techniques. Content marketing trends are altered to match the changing demands of the market and the growing consumer expectations.
Here is a look at the content marketing trends in 2020:
Rise in Video Content
We have seen a growing fondness for video content throughout 2019. The inclination towards this type of content is expected to grow further in 2020. This is mainly because it is a convenient way to get information. It has been observed that people prefer video content when it comes to learning about new products and services. Research reveals that more than 50% of shoppers claim that online videos help them choose between products and brands. More and more businesses are likely to make videos a part of their content marketing strategy in 2020.
Content Promotion on Messaging Apps
Businesses will continue to promote their products by creating strategic content that can be sent out on messaging apps. Though an old strategy, it will be taken more seriously in 2020. After all, people these days spend most of their time on these apps. Floating innovative content on these platforms is a good way to grab their attention.
Voice Activated Content
With more and more people opting for smart speaker devices and voice enabled searches, the need for voice activated content will become more of a necessity in 2020. As per the leading research and advisory company, Gartner, 30% of all searches will be made without using screen this year. So, if you do not have an effective voice activated content strategy in place you are most likely to lag behind.
Augmented Reality Powered Visuals
Platforms such as Snapchat have grown owing to their augmented reality filters. Their popularity has inspired many businesses to include such content on their website / app. Many more businesses are likely to use AR powered visuals in 2020.
Having a one-on-one conversation with the customers/ prospects is a great way to bond with them. Businesses will be seen creating relevant content to converse effectively with their audience and thus offer a better user experience in 2020. This will be done by way of different platforms including emails, messengers, chatbots, live customer support and more.
2020 will see businesses encouraging user generated content. This is because it has been observed that consumers tend to trust this type of content more than brand content. So, businesses need to identify as to what inspires the audience to create content about them and share. This should be a main part of their content marketing strategy in 2020.
It is always better to seek professional help when it comes to creating content marketing strategies. You must look for a well established content marketing company in Pune to help you with this crucial task.