Paid-media case study
CollegeCompare: Scaling Online Education Search Acquisition
Measured outcome
11.6M impressions, 628K clicks, 41K recorded conversions; blended platform CPA about INR 365.
Approach
Education marketplace search campaigns segmented by programme intent and admissions journey.
Measurement note
Rounded Google Ads manager figures for available enabled, paused and historical campaigns, October 2015 to September 2026. Platform conversions are advertiser-configured actions, not necessarily leads that fit your business, admissions, bookings or sales. Results are not independently audited and do not guarantee future performance.
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