Paid-media case study

CollegeCompare: Scaling Online Education Search Acquisition

Measured outcome

11.6M impressions, 628K clicks, 41K recorded conversions; blended platform CPA about INR 365.

Approach

Education marketplace search campaigns segmented by programme intent and admissions journey.

Measurement note

Rounded Google Ads manager figures for available enabled, paused and historical campaigns, October 2015 to September 2026. Platform conversions are advertiser-configured actions, not necessarily qualified leads, admissions, bookings or sales. Results are not independently audited and do not guarantee future performance.

Discuss paid media | All case studies