In 2017, the organic Traffic of MIT-SDE was 2500 per month. They were targeting the audience looking for distance education; therefore the keywords optimized were related to it. However, they could not manage to convert leads to money. That is where TTDigitals comes into the picture and made a master plan to target courses offered by MIT-SDE in management domain like Distance MBA and Distance Management Courses. Distinctive content was developed by the team to target all cities across India. This strategy uplifted 2500 sessions in 2017 to 8000 sessions per month in 2018.