Paid Marketing

Marketing

MIT School Of Distance Education

In 2017, MIT School of Distance Education was facing the issue of stagnant admissions which was approximately about 500 in a year. With the target of sterling admissions for their distance education courses at optimum CPA, they approached TTDigitals. Within a year, there was a boost from 500 admissions to 2000 admissions while CPA was reduced by 25%. The strategy was defined in a way that Google advertising, Facebook Advertising, SEO, and Remarketing strategies were used to bring admissions to the table. To ensure explicitness, consistent feedbacks of the admission counselors were recorded and strategies were reframed accordingly. The marketing budget was divided in the mentioned pattern - 70% cost on Google Search, 10% on Re-marketing on Google, Facebook, Email, and SMS, 10% on Google Display Ads, and 10% on Facebook Ads which ultimately resulted in the extraordinary achievement of 400% in a year.
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