Today, a website is
considered the most powerful asset for marketing. It is a 24x7 open shop where
you are selling your products or services. Having a perfectly designed website
means you have tackled the problems that your targeted audience might encounter.
Since the digital market keeps on changing, it requires an upgraded landing
page user experience for the website ever so often.
are listing some tips for the upgraded user experience of your website. You can
also redesign the website entirely by getting help from a Pune digital
marketing company for an expert upgrade.
What is User Experience (UX)?
User experience is all
about having a better understanding of the user. It is all about what they
value, what they need, and their limitations. In short, its about making the
visitors experience more valuable and meaningful.
The ideal landing page
user experience will follow these general rules:
● The user would visit your website.
● The user will go through different pages.
● They will understand what the website is
● Lastly, they get what they want.
what you want during this entire process - better conversion rates.
Tips to Upgrade Your Websites Landing Page User Experience
Optimizing the website
has no limitations, but a few tips to upgrade the landing page user experience
are good. Since the user is on your website with a mission, an optimized user
experience will ensure that it is accomplished most easily. This, in turn, will
increase the conversion rates of your website.
● White space
As it turns out, white
space around the text and titles increases the users attention significantly.
It makes the website look crisp, open, and modern. Many companies feel it is
unused real estate that can be used to advertise more. But keep in mind the
white space around the text makes it look more legible and helps the user to
focus better. The key is to find a balance where you use the white space
intelligently without missing out on important information.
● Optimize page speed
Nobody likes a slow
website, and it is the most frustrating user experience. The short span of
waiting will make the user bounce to another website if the page loading time
is slow. One of the easier ways to increase the speed is by compressing the
images before you load them on your website.
Image file size is one
of the leading causes for the slow loading of a website. You can use compressor.io
to compress the images and help speed up your webpage.
● Hyperlink focus
The user should be able
to identify the links on your website with easy visual cues. Simple tricks like
underlined text and different coloured text catch the eye and let the user know
to click on it. Sticking to tried and tested conventions like the use of blue
and underlined text is a sure-shot way for a good user experience.
For example, click here
to find a suitable website design company in Pune, or visit us to find the best
website design and development company in Pune. The length of your hyperlink
also matters as longer hyperlinks are easy to identify. See what we did there.
requirements of a targeted audience and working through them is essential for a
better user experience for your business. Following these neat tricks and
upgrading the website according to changing digital trends can help increase
your conversion rate.
TTDigitals is a digital
marketing company in Pune where you can find efficient solutions and
encouragement for your brand and its products. Click here
to know more!