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Top 5 Reasons Why Social Media Optimization (SMO) Is Important To Your Business Growth

Top 5 Reasons Why Social Media Optimization (SMO) Is Important To Your Business Growth

Author : By Hrishikesh 2022-05-09 23:17:43

Experts consider Social Media Optimization (SMO) the new wave of online marketing. They concluded this result after analyzing the social networks and their widespread usage. Social media is more than just a platform to converse, chat, or share photos and videos. These networks feature online marketing strategies used by small and huge businesses across industries.

Social Media Optimization is a perfect mix of SEO and social media, because of which its benefits are manifold. This marketing strategy gives a visibility boost to your business website across networks.

Is Social Media Optimization (SMO) Worth The Investment?

To understand why an investment in SMO is worth the effort, let us look at some figures and statistics.

  1. The Facebook user base has reached more than 1.71 billion people worldwide.
  2. Over 1 billion people are on YouTube.
  3. 70% of the internet population also uses social media.
  4. Around 200 million users join social networks annually.
  5. 83% of Fortune 500 companies use Twitter, while the rest use Facebook.

Social Media Optimization (SMO) Benefits for Your Business

SMO increases brand or product awareness through social media channels and communities. It drives traffic to a website and improves its organic search results by using multiple elements. This methodization aims to get unique visitors to the website content. So, the question is - why is SMO important for your business growth? We list the top five reasons why SMO is necessary for your business.

1. A strong presence on the web

SMO ensures a strong presence for your business and establishes the brand's internet authority. It introduces individuals to your business website and helps improve brand visibility.

2. Increase in the reach

SMO provides an opportunity for your business to reach out to its niche audience. It allows you to position the brand to the users or customers on their terms. Your customers can reach out to you anywhere and anytime with accessibility through video or audio calls and messages.

3. Drive more traffic

SMO is one of the best sources for traffic generation. The best part about SMO is that it drives the traffic without extra investments. The social media channels will allow your business to reach customers worldwide.

4. Used for lead generation

Social media is responsible for creating a buzz or branding. However, it is now increasingly used for lead generation. For the unversed, lead generation refers to attracting prospects to a business and increasing their interest through various means. If your business taps into the social media channels, it can significantly transform the lead generation campaigns.

5. Improvement in search engine ranking

SMO efforts can help improve the ranking of your business website on search engines. Nowadays, search engines acquire data through social media channels and show them the search results. That is why SMO has gained prominence among businesses and marketers.


Businesses must make their content relevant and shareable to make the most of social media optimization (SMO). Their rankings will be better in search engines based on the quality of content. It will lead to a massive social media presence and drive traffic to the business website.

Are you looking for a social media marketing company in Pune?

Choose TTDigitals and scale your business with the most necessary social media tools. It is the best digital marketing company in Pune to help you grow your business further through relevant marketing strategies.  

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