Top 5 Reasons Why Social Media Optimization (SMO) Is Important To Your Business Growth
Author : By Hrishikesh 2022-05-09 23:17:43
Experts consider Social Media Optimization (SMO) the new
wave of online marketing. They concluded this result after analyzing the social
networks and their widespread usage. Social media is more than just a platform
to converse, chat, or share photos and videos. These networks feature online
marketing strategies used by small and huge businesses across industries.
Social Media Optimization is a perfect mix of SEO and
social media, because of which its benefits are manifold. This marketing
strategy gives a visibility boost to your business website across networks.
Is Social Media Optimization
(SMO) Worth The Investment?
To understand why an investment in SMO is worth the
effort, let us look at some figures and statistics.
- The Facebook user base has
reached more than 1.71 billion people worldwide.
- Over 1 billion people are
- 70% of the internet
population also uses social media.
- Around 200 million users
join social networks annually.
- 83% of Fortune 500
companies use Twitter, while the rest use Facebook.
Social Media Optimization (SMO)
Benefits for Your Business
SMO increases brand or product awareness through social
media channels and communities. It drives traffic to a website and improves its
organic search results by using multiple elements. This methodization aims to
get unique visitors to the website content. So, the question is - why is SMO
important for your business growth? We list the top five reasons why SMO is
necessary for your business.
1. A strong presence on the web
SMO ensures a strong presence for your business and
establishes the brand's internet authority. It introduces individuals to your
business website and helps improve brand visibility.
2. Increase in the reach
SMO provides an opportunity for your business to reach
out to its niche audience. It allows you to position the brand to the users or
customers on their terms. Your customers can reach out to you anywhere and
anytime with accessibility through video or audio calls and messages.
3. Drive more traffic
SMO is one of the best sources for traffic generation.
The best part about SMO is that it drives the traffic without extra
investments. The social media channels will allow your business to reach
4. Used for lead generation
Social media is responsible for creating a buzz or
branding. However, it is now increasingly used for lead generation. For the
unversed, lead generation refers to attracting prospects to a business and
increasing their interest through various means. If your business taps into the
social media channels, it can significantly transform the lead generation
5. Improvement in search engine
SMO efforts can help improve the ranking of your
business website on search engines. Nowadays, search engines acquire data
through social media channels and show them the search results. That is why SMO
has gained prominence among businesses and marketers.
Businesses must make their content relevant and
shareable to make the most of social media optimization (SMO). Their rankings
will be better in search engines based on the quality of content. It will lead
to a massive social media presence and drive traffic to the business website.
Are you looking for a social media marketing company in Pune?
Choose TTDigitals and scale your business with the most
necessary social media tools. It is the
best digital marketing company in Pune to help you grow your business
further through relevant marketing strategies.