digital age is booming, and it's important to keep up with the developing pace
to remain relevant. Social media has become a one-stop destination for the
current generation, and to market your product on it means reaching out to
millions of its users.
is the most accessed social media platform and having a presence on the podium
with good engagement attracts many eyeballs. Facebook has constantly been
changing its algorithm and due to this, there has been a decline in the organic
will focus on the methods that will help you increase your Facebook organic
reach in 2022.
Facebook Organic Reach
unpaid post appears on the screen of a Facebook user, it is called the organic
reach. Many individuals and brands are facing a decline in organic reach.
Though it may seem to be a major algorithm change, it is important to remember
the basics of Facebook.
vast social media platform it is, your audiences still use Facebook is a big
chance. You are probably losing out on potential customers if you ignore
organic marketing on this platform. One of the essential factors to remember
before starting organic marketing is that Facebook is a visual platform, and
users tend to engage with visual posts like images and videos.
Facebook algorithm ranks posts with better visuals than others. Therefore, it
has become important to focus on all types of content you can publish on the
discuss some of these types you can publish on your Facebook page:
● Image Posts
remain one of the most popular types of content you can publish on any
platform. An image post continues to stand apart from the text that covers most
of the background on the home page.
still does not provide the option to inculcate a CTA in the posts, which in
turn can generate an organic reach on the post, so it is important to add your
links to a place where Facebook allows you to, such as your profile page.
tend to scroll down and surf through the posts until they find something
interesting. So it is crucial to create content that can hold your audience at
their first glance.
● Facebook Stories
last couple of years, we have seen every other social media platform
experimenting with its version of stories. Facebook also has stories, and they
are vertical full-screen limited-time images that help you convey your
users being active on many other social media platforms too, Facebook has made
it easy to integrate and post your content on these very platforms, like
Instagram, through stories. One of the most popular strategies is to post one
to three stories on your feed for the algorithm to keep at least one of your
stories active for 24 hours for better engagement.
Facebook having easy interactive tools to create stories, it has become one of
the best methods for brands to market their feed.
● Facebook Live Streaming
streamings are one of the best methods to showcase your product to an audience
who is already present on the stream. The live streaming feature gives you
access to engage with your real-time audience. This helps you hold the
audience, increasing your organic reach with good numbers.
● Other New Methods
is an open development platform and needs to keep introducing new exciting
features. Some of them include audiobooks and podcasts. Live audiobooks are
like real-time group audio discussions, while podcasts are the pre-recorded
discussions you can choose to publish on a platform. Though these are lesser
used features, their increasing popularity won't let you neglect them to
improve your organic reach.
expand your individual or brand profile with TTDigitals. Having successfully
served several brands in achieving their digital success, TTDigital has grown
up to become one of the top social media
marketing companies in Pune.