Power of Digital Marketing
In today’s internet era, Digital Marketing is one of the most popular terms on everybody’s mind. Everyone wants to be ahead of the curve, from small businesses to large organizations, from influencers to educational institutions.
Individuals, too, seem to be drawn by the prospect of a career in the Best Digital Marketing Companies in India. And why wouldn’t they? Digital marketing is such a vast, practical, and impactful industry that brings together the power of the internet, beautifully crafted messages, and peer-to-peer communication!
By the way, consumer behavior has drastically changed and employees’ expectations with it. Internet Marketing is one of the few industries that have thrived even during a global pandemic, meeting all expectations along the way.
In this blog, we discuss what digital marketing is, the scope of digital marketing in 2021, and its benefits for Companies and Young Graduates.
The Essence of Digital Marketing:
Yes, we have all heard the term digital marketing and have varied assumptions and incomplete information about what it is and how it’s supposed to be helpful. However, it is way more complex than what we generally assume it to be.
Digital Marketing is an amalgamation of various functions and operations that enable companies to define their brand, sell their products, and expand their reach to the global market. It uses a plethora of different concepts, tools, strategies, software, and more to perform numerous functions that help a brand achieve its goals.
The concept of Online marketing is a modern one adopted worldwide and includes operations like SEO management, Social Media Marketing, Research, Coding, and Web Design, Advertisement, Blogging, and Video Marketing, and much more! The industry is diverse and requires individuals from all backgrounds like arts, software engineering, management, finance, graphic design, videographers, and photographers. In practicality, anyone can join this industry and enjoy innovating and creating in different areas.
The Scope of Digital Marketing in 2021
The entire world has been affected by the pandemic, and unemployment is running low. However, out of the few industries that survived, Digital Marketing ended up thriving. This success came from a dramatic shift in consumer behavior and a paradigm shift of enormous customers from offline to the internet. In some ways, internet marketing was the only equipped industry to provide customers during this shift!
As per a study by Statistica in October 2020, 4.66 Billion Users globally were reported to be using the internet actively. Out of this group, 4.14 Billion users were active social media users. With these numbers, it is evident that more than half of the world actively uses the internet for most consumeristic purposes.
As per another Google report, India is said to have the potential to reach 100 Billion Dollars in eCommerce! And with the rise of Jio, India has surpassed the USA in the total number of users. It is abundantly clear that the market for digital marketing in India is ripe with consumers who want to consume products and services, using the internet as the medium of consumption.
The Growth of Web Marketing in India has been quite impressive and is only growing faster in 2021. Experts are sure that the industry’s future is bright, and the impacts it creates will bring a lot of benefits to the companies involved.
Benefits of Digital Marketing in India
We already know the future is bright for Digital Media, but why should you indulge as a company or a student? Well, starting, it is one of the most exciting areas of work and has constantly changing dynamics that keep individuals on their feet. With the rise of new technologies and more individuals on the internet, companies now have numerous mediums to find and reach out to new customers from across the globe! To truly understand why you should consider web marketing, here are a few benefits you should know about:
Benefits for Businesses:
For any company, their marketing and advertising efforts play an integral role in establishing a long-term relationship between customers and an organization and attracting and converting new prospects. Here are the significant benefits for businesses:
- User friendly:
Modern online marketing tools are much easier to control and manipulate, allowing you to make user-friendly strategies for different users. With a little bit of creativity, these tools can effectively draw in the audience and provide them a user-friendly experience.
Digital Marketing is the most cost-effective, affordable service in marketing and promotion. Since almost everything is digital, companies can save a lot of time, money, and resources in the long and short run.
With internet marketing, the connectivity and reach of companies can increase tenfold. Companies no longer only provide customers with products or services, but with the help of the internet, draw connections with the consumer. Organizations can also effectively keep users in the loop about all updates and new products without much effort.
Benefits for Students:
For most students, knowing what job or career path they want to follow is not possible. Most graduates are often found to be confused about their careers. However, a job in digital marketing not only lets students explore creative and exciting work-life, but it also enables a student with the skills to pivot to various other careers. Here are some of the key benefits:
- Great Scope:
Digital marketing provides vast scope for employment and success and provides individuals with a platform to create and pursue their creative side. The market is constantly looking out for young individuals with the right skill sets, so there is a lot of demand for talented graduates.
- Great Perks:
The industry provides students with good salaries and benefits right from the start. The best part is that no discrimination or attention is given solely to the individual’s academic standing, as long as they carry the right skills to benefit employers. Some Top Digital Marketing Agencies like TTDigitals also offer job-oriented courses in the industry. Such companies have had a massive impact on the world, and companies strive to better the customer and seller experience tenfold! If you’re starting your career or trying to grow your business, Digital Marketing is where you should be!