For paid digital channels like Google Adwords or affiliate marketing, you need to review your investment returns. You will also have to carefully review your resources, budget, team, strengths, and weaknesses to set a realistic goal that can lead to the effective execution of the digital marketing strategy.
Setting realistic goals is the most crucial aspect of your planning. Based on the data that you have collected, you have to set your goal and note it down on a spreadsheet. The goal has to be a time-bound goal that may be a little hard to achieve but not impossible. Set specific key performance indicators by planning the figures you will be held accountable for achieving.
How can you ensure effective execution?
For effective execution of digital marketing strategy, you can prepare a spreadsheet to note down tasks that have to be done every day. Share schedules with your team to ensure everyone knows the work they have been assigned and the deadlines.
- Divide the work into small, achievable targets
You have to divide the work into achievable targets that you can tick off the list once you have achieved them. This makes you feel more efficient, and the work doesn't seem that overwhelming.
You have to identify tools that will help ensure the effective execution of your plans. You can use Google's benchmarking reports to compare your progress with your business rivals. Use tools such as SEMrush to analyze which keywords are driving the maximum amount of organic traffic to their site.
Surveys estimate that almost 25% of companies invest in mobile optimization as a top search engine optimization tactic, and around 64% of marketers invest time in search engine optimization. Review their design, content, and tactics to find out what you lack.
Hold yourself accountable to a higher authority so that you complete your tasks as well. You can schedule regular meetings with your boss to discuss the progress made on the strategies for effective execution.
You have to regularly review your spreadsheet to see if things have changed from when you first planned them. The digital marketing world keeps changing every day, and hence methods relevant today may not be suitable tomorrow. Keep reviewing your spreadsheet and updating methods that have become obsolete for effective execution.
- Transparency is important
Transparency ranks first in execution. You have to be completely transparent with the money you are spending and the results that you generate by preparing daily, weekly and monthly reports.
How do you measure the results?
Out of all the steps required for a successful digital marketing strategy: plan, effective execution, and result measurements, result measurement gives you a clear and comprehensive idea of your success or failure:
1. It is essential to constantly track your marketing metrics to refine your strategy. Google Analytics can give you accurate information and help you with result measurements.
2. Alongside overall website traffic, traffic by the source is an essential factor in result measurement. Keep track of the visits to your site through organic searches, referrals, or social media posts.
3. Another critical factor for result measurement is how many new visitors come to your site. This means your site is relevant.
4. Conversion rate is one of the most important metrics that help you understand whether you will get a good ROI or not. It tracks how many people made a purchase or became a subscriber.
5. Social reach and engagement measure the success of your social media presence.
6. Cost-per-click is a crucial aspect of your result measurement as it decides how much money you have to pay to the advertising site; hence this metric is one you cannot ignore.
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