Social Media Marketing - Facebook, Instagram, Linkedin & More
In today’s day, social media has been playing a very important role in everyone's life. From morning tea till bed, someone or the other would be using social media channels to upload pictures, videos, etc. After the COVID outbreak, the usage of social media platforms has gone up rapidly and still continues to be at its peak. With the evolving technologies isn't it best for brands to market and reach their target audience through these channels? To find the answer let's first get a brief on what is social media marketing.
What is social media marketing?
Using social media platforms to drive traffic to websites or increase sales to achieve marketing goals is known as social media marketing. SMM (Social Media Marketing) is about making your audience understand your brand better. As it is said, your first impression is your last, people have to like you instantly as you won't get any second chance. There is only one task i.e to please your target audience so that they like your brand and suggest them to others.
According to stats of oberlo 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Facebook alone has over 2.8 billion monthly active users. 54% of social browsers use social media to research products.
Social media not only has a huge audience market, but it also has an easier customer conversion rate ( audience who turned into a customer of the brand via SMM). So let's discuss some of the best channels for social media marketing.
This is one of the big names in this business. As the platform has more than 2.8 active users. The site is popular with everyone from teens to grandparents. It makes it easy to target a set of audiences as the site itself also offers extra features ranging from targeted advertising to live broadcasting to increase your social media marketing. There are over 80 million small and medium businesses using Facebook pages to market their product and brand. Most types of content work well on Facebook, including traditional text, images, etc. The key is to produce quality content that encourages interaction from users.
Facebook's Instagram has taken over established channels like Twitter and LinkedIn. With over 1 billion users it's one of the most important channels for marketers. Instagram is a mobile app and the users are younger than Facebook. it’s important to post high-quality photos and videos that showcase your or your client’s brand in the best possible way. Hashtags are used to create trends so use them to create engagement and generate interest. Instagram's story-sharing option is, without doubt, the most important part for marketers to look into. You need to capitalize that by posting such content that encourages the audience to share it via stories.
Once famous for resume and job searching platforms Linkedin has evolved into a social networking site for professionals. Linkedin has also the facility of native video posts and live broadcasts. The most popular business-oriented social networking site, LinkedIn is great for entrepreneurs looking to boost their professional networks or reach out to B2B clients. It has over 706+ million users, LinkedIn can be useful for growing your network, hiring, or sharing expertise with other professionals. Startups can get brand recognition by marketing that can attract both investments and interns from the platform. A study found that LinkedIn was the most effective platform in terms of traffic drive while competing with big names like Facebook, Twitter, and Instagram.
Unlike other channels, Twitter doesn't allow words to post more than 280 characters. Most people like it because of this uniqueness as there won't be any unnecessary information and they get to read exactly the point that is important. Again it is not only a text-based platform, you can post videos, gifs, pictures as well making it more marketing-friendly. Twitter is ideal for promoting events along with advertisements. The reader doesn't get bored easily as the contents are short. With over 300+ million users, Twitter is often best for those who share information, like news outlets or B2B businesses.
It is a social media site that allows the user to create boards where they can save (pin) content (mostly photos). The pin includes a link back to the source which is w great feature to drive traffic to desired websites. This platform is mostly used for content like decor, fashion, paintings, food. The brands and businesses associated with these areas can capitalize on these features. It also provides options to promote your pins and video ads to reach your target audience. Businesses with visual content can be benefited from Pinterest the most.
Now you might be wondering isn't too difficult to manage all these social media channels and then focus on growth reach etc. Well, it would have been, but luckily with certain tools in our hand, we can make the task quite simpler.
Socialbakers is a set of tools for making decisions based on your followers’ data. It measures your performance versus competitors, then you can use those insights to improve your product and content. It also helps in targeting your audience by telling how they react to your ad and content. This information is valuable while monetizing your campaigns as you can use it to budget more effectively, while also boosting customer purchase, retention, and growth.
We know how hard it can be to manage accounts at multiple social media sites. Buffer helps you to schedule across different social media sites and platforms. It allows you to tailor each post to each platform or post the same everywhere. You can also track which content is most popular with your readers. This information is valuable as it gives insight into what the reader likes. Let's say you are selling 3 types of t-shirts and your audience likes t-shirt 'B"
the most (as per popularity ) but the sales aren't increasing proportionally then you can lower the prices of shirt "B" for more sales. Buffer can be a great scheduling tool.
It is always important to know what are the reviews by the audience and customers to improve sales and quality. While posting, keeping an eye on what people say about you and responding appropriately is important too. Now aware helps exactly at this point. The app is designed for small and medium businesses. With a small budget, it covers most of the monitoring aspects. It gathers reviews and information about the image of your brand and product from all major social media platforms. It also differentiates positive negative and neutral reviews and shows them in the easiest ways possible. For larger businesses, TALKWALKER can be an ideal monitoring tool for SMM with similar features in a more detailed and descriptive manner.
This tool helps you by creating and managing Facebook and Instagram ads. QWAYA allows you to schedule ads, offers analytics integration and team collaboration. The user interfaces that the app provides make it easier to use. Most importantly it also allows testing. Testing in marketing lets you decide what to choose between two possible variants of the same content. With this facility you can be sure of the money you are investing is going to give your output or not.
Canva is a free social media tool that lets you create picture content for your campaigns. You can use it to fashion your content with the trend to get the maximum number of shares and views. The best feature is that you don’t have to be a graphic designer to use Canva.
The loaded templates that the app provides for free can be of great use for small start-ups and businesses as they won't harm their budget.
Now, above all of these, your intelligence and skills matter the most. These channels and tools will only help you to be more efficient, so which one to choose or which combination of channel and tools to use. It all depends upon who you’re trying to target and what your goals are. It is important to clearly understand which tool optimizes the required areas for you. For a company that produces sports shoes, gen z would be the target audience so it will use Instagram, Snapchat as its channel to market. For you, it might be different depending on what product you are dealing with or what service you are providing.
Now that we have so many people on a platform with different values, cultures, tastes, etc getting into the good books of your target audience isn't a piece of cake. Social media marketing takes day and night effort and only with proper strategy is your brand likely to succeed. Now the question is? Do brands have to do their social media marketing on their own? Obviously not. Why should you bother about posting creatives, captions, tweeting, retweeting, and much more when you can simply devote your time to more important works for the growth of your business. That's where social media marketers come into play. All you need to do is hire an organization that will pledge to provide top-notch services and a hassle-free experience.
Where to find one?
We are right in front of you! Yes, TTDigitals is the answer to your problems.
TTDigitals is a renowned name in the world of digital marketing. With the adoption of recent technologies and full-proof digital marketing strategies, they have proven to be the best digital marketing company in Pune, Maharashtra. At TTdigitals, we believe in high-quality service and perfectly designed solutions have led us to the completion of 100+ projects with numerous satisfied customers.
Our services for social media marketing:
What are you waiting for? It's time to have the experts by your side!