Nowadays, websites have become an extension of the business; many businesses use it for various purposes as it has so many benefits. But before we dig deeper into how we can create a website and how it benefits business. Let's have a look at the basics of a website.
What is a website?
A website is a collection of web pages under a common domain name accessible to everyone. The main purpose of having a website is to convert visitors into prospective clients. With a website, you can showcase your services and communicate with the customers.
What are the uses of a website?
You can communicate all the information about your business like timing, contact details, address, reviews and feedback with people through the website. The web pages also have all the information about the product or service you offer. Anyone interested in your services can look up information on your website easily and quickly.
- Advertise your product and services
There are many measures you can use to drive traffic to your website. SEO, Facebook ads and Google Adwords help you appear in people's search results; this increases the chances of people visiting your site. You can post pictures and videos to attract more customers.
You need to create a website to engage with customers all over the world. With an online presence, the entire world is your market, and you can gain as many customers as possible.
You can use many tools to gain insights about data related to customers and their behaviour. Many analytical tools like R, Python, PIG and HIVE let you know how customers found your site, their choices and preferences, and so much more.
Having a website not only helps you in gaining more customers but also in providing many customer services online. Customers can leave reviews and feedback on the site, they can fill forms to inquire about certain products or services, and there are FAQs to help them find the answers. It saves both cost and time.
What are some programs that you can use to create a website?
Earlier, making a website was a tough task. You had to write many, many codes, but now it has become easier, thanks to the website development software.
There is much software available in the market that lets you create a website.
WordPress is a free website development software in which you can write code with PHP paired with MariaDB database or MySQL. It has Themes that include a template system and plugin architecture.
.NET is open-source and cross-platform for web development developed by Microsoft. It is free and has many features like various libraries, languages, and editors to create a website.
Hypertext preprocessor, i.e. PHP is a scripting language that is used to make static and dynamic websites. It is free and stands as a good competitor to other web development platforms. PHP 7 is the latest version.
Why should you hire an agency to create a website for your business?
When it comes to having an official website for your business, you cannot make any mistakes; that's why you need a team of professionals to do it for you.
- Professionals give expert guidance with their knowledge and experience in the field.
- Hiring a professional saves time so you can focus more on business while the agency takes care of the website.
- Agencies have all the updated resources that can make a website more user friendly and effective.
- Website development has many processes that require careful planning, for which you need professionals.
TTDigitals is a Pune-based company, providing all the services related to digital marketing and web development. One of the best digital marketing companies in India, our agency helps you in creating user-friendly and intuitive websites. Check our site now to know more!