Google My Business is an application that allows you to optimize and analyze your business profile on Google. It enables you to appear in search results when people search for anything relevant to your website. It's free, making it an affordable marketing tool for small and large businesses. Your business profile is the term Google uses for its Google business listing. Company profiles appear on Google Maps and in local Google search results.
WHAT IS GOOGLE MY BUSINESS PAGE?
Google My Business enables you to include your business location on Google Maps and in local search results. Important information regarding your business, including opening and closing hours, contact details, or a link to your website, can be added herein. More recently, Google also released a new feature that allows you to post links to articles or upcoming events. The list is free but should be a necessity for all businesses. If you don't have a physical store, consider having a Google My Business page.
HOW TO CREATE A PROFILE ON GOOGLE MY BUSINESS?
Creating a business profile is just like adding a place to Google Maps, which anyone can do. You need to submit the business name, location, and category of your business. After confirming its authenticity, google creates a business profile for that location. On this business profile, consumers can leave comments, add photos, ask questions and even answer questions. Google fills this profile with relevant information that it finds on the web. But a Business Profile exists on its own, apart from a Google My Business account. It does not matter if you created your Business Profile or not; you can not manage any details it displays or the reviews it collects. Whereas, with a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google for free.
To create a Google My Business account, go to google.com/business and click "Manage now" and complete the further steps. You should make sure you have an existing Business Profile to access.
WHY Do YOU NEED A GOOGLE MY BUSINESS ACCOUNT?
• To be discoverable
Even if you have a small or traditional business, your customers and prospects are most probably looking for you online. A Google My Business account ensures that anyone who searches for your business on Google Search and Google Maps will find it. Once you've done that, your listing will show where and how to visit your business.
• Keeps customers informed
When you upload information like your contact details, timings, address, updates about any event, etc., you keep your customers informed. Besides, any misinformation about your business may lead to unhappy customers. To avoid this, create a Google My Business account right away. Google business accounts have a robust local SEO, so the information you share ranks higher than other websites.
• Increases traffic and sales.
By having an account on Google My Business, your business is more likely to attract local customers from browsing users. Which, in turn, results in more sales. But make sure your website is fast and doesn't take much time to load.
WAYS TO GET MORE CUSTOMERS USING GOOGLE MY ACCOUNT.
1. Complete your entire profile:
You will have to provide Google with as much information as possible about your business. Enter contact details, category, attributes, and more. You should make sure that you are using the correct keywords whenever possible.
Google decides local ranking based on three factors:
Relevance: How much relevant your profile is to the search.
Distance: How far your location is from a search or search engine.
Awareness: How well-known is your company.
2. Stand out with photos:
Show others what your business is about. When you create your profile on Google My Business, you can add a logo and a cover photo. Without these images, it will be more difficult for people to recognize your brand online. Show off your location, products, or crafts by posting additional photos. Make sure the images are attractive enough to capture the audience's attention.
3. Keep the information up-to-date.
The data on your Google my business profile, such as your address, hours of operation, and contact information, should always be correct and updated. You should make sure to update this information if there are changes to it.
4. Add special features and attributes.
Depending on the category of your business, Google offers unique features.
Here is an overview of the category-specific features available:
•Hotels can display class ratings and list services offered
•Restaurants and bars can upload menus, display popular dishes, and add a link for online orders and reservations.
Add Product Catalogs to your profile if you think your business is a good fit for any of these features, you may have selected the wrong category if you don't see them. You can select maximum 10 categories for your business.
5. Encourage your customers to leave reviews.
People are most likely to trust what customers who have already availed of your service or used your products have to tell about your business. After providing service to a customer, ask them to drop a review. Be welcoming to both good as well as bad reviews; after all, no one is perfect. Reviews also improve your ranking on Google.
6. Build trust by replying to reviews.
You should show existing and potential customers that you value their feedback by replying to reviews. Reply to good as well as bad reviews. Address the issue raised in the negative review. Ask the customer to message you privately if the problem is sensitive. Be respectful and professional while replying.
7. Improve organic and paid reach with relevant information.
One more benefit of having a Google My Business profile is that you can access valuable information. These statistics are more beneficial than Google Analytics. With this, you can track how many customers are looking for you, calling your business, asking directions, clicking on your photos, and more. Knowing which keywords, images, and actions are the most popular can help convert prospects into customers.
With a clear idea of exactly what Google My Business is, how it works, and how to implement it, you can now see that using this free tool is not only the best idea for local marketing; it is a must. Get going with this fantastic tool now!