Google Adwords - Words That Bring Traffic, The Traffic That You Like

Advertising, unlike earlier, has become much better and more efficient. The prevalence of the Internet has led to this situation. There was a time when advertisements were limited to televisions, but the Internet has taken the advertising world by a storm. 

We are all dependent on Google so much these days. Information from any part of the world is available at the tips of our fingers. Since Google is an established worldwide phenomenon, any advertisement on the search engine can help people make money. This is where Google Adwords becomes essential. 

What is Google Adwords?

Google Adwords has been in existence since 2004 and has been ever-growing since then. In simple words, Google Ads is an advertising service developed by Google to help marketers create online ads to reach people who might be interested in their product or service. 

Let's get to know more about it through an example. When you search for something like "Jewellery" on Google, it will instantly give you a list of your nearest jewelry shops. But if you look closer, the initial results provided by Google are generally ads. How does Google determine which ad must be displayed at the top of the page? 

How does Google Adwords work?

To understand how Google Adwords work, it is important first to know how Google works. When someone wants an answer to something these days, they generally search for the answer on Google. This is where companies' ads come into the picture. These companies want to increase visibility for their product so that the consumer is convinced into buying it. 

Organic Results

There is something called "Organic Results" in Google, which is placed at the top of the page for free, without the companies paying any money for it. These organic results have high-quality content and factual information, so google puts them at the top, knowing it will provide the required information. 

Paid Ads

"Paid Ads" come at the top of the Google search result, as well. As the name suggests, these ads are paid for by companies to ensure that their product gets the top result. This happens through Google Ads. 

Now, why would people use Google Ads when they can achieve the same for free through organic results? Because it is very difficult and takes a lot of time. The benefit of using Google Ads is that it accelerates your top position. This happens with the help of keywords. 

Bid for keywords

If you want Google to display your product first every time someone searches for the keyword "healthy," no worries. Google can make that happen, but you will need to fight the others who want the same thing for their product. 

If many companies want similar keywords to promote their product, Google conducts an auction. The higher the companies bid, the more they increase their chances of becoming the top search result. But the companies only pay when someone clicks on their ad and not before that. 

There's more.

This is the reason why Google Ads are so popular. But this doesn't end here. You can not only target specific keywords, but you can also target by geography, time zone, or even by the device. You can be completely analytical about it and work your way through it, the way you want for your business. 

Types Of Ads In Google Adwords

When a company is set up, they need to set a campaign goal and pick a campaign type to get clients. Every ad has different kinds of campaigns and different goals to reach. The campaign types determine where your potential customers will be able to see your ad, so it is an important step. Let's look at the various ads in detail. 

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