Facebook Advertising: Everything You Should Know About Facebook Ads, Facebook Video Ads, Instagram Ads & Carousel Ad Management & Cost

Have you always wanted to start a business? A business that leaves a significant impact on the global market and helps you earn plenty of profit? Well, learning about advertising your dream idea in the virtual world is an excellent solution! The internet has burgeoned into a global marketplace. 

According to a survey conducted in 2019, an average internet user is active on at least seven social media accounts. Moreover, the average user spends more than 2 hours per day on various social media platforms. A few such popular social networking websites include Facebook and Instagram. People mainly use social media to purchase products and services. These facts clearly highlight the importance of social media marketing in the current scenario.

What are social media marketing services?

Social media marketing primarily involves the creation and distribution of your services by posting content on various social media platforms. However, one must clearly remember that social media marketing is more than just publishing creative posts and creating appealing ads. For customers to remember your brand, every advertisement released must be fresh, targeted, engaging, and closely aligned with your brand.

Facebook Advertising

Why opt for digital marketing agency services?

Lyfemarketing on their website discusses the following trends:

(A) 66% of Facebook users claim that they either like or follow any brand on the platform.

(B) 90% of Instagram users follow an online business company on this platform. Moreover, this trend also suggests why Instagram users are enthusiastic about interacting with their favorite brands.

(C) Nearly 28% of active Twitter users are more likely to watch ads on this platform than other social media websites.

(D) Almost 83% of Pinterest users or Pinners made a purchase based on the content available on this popular media platform.

(E) 77% of Twitter users also elucidate that they feel assured about a particular brand when their Tweet received a reply.

(F) Approximately 89% of online marketers affirm the fact that Instagram acts as one of the most powerful tools and platforms for "influencer marketing."

These are significant statistics that cannot be overlooked. To make the best of this opportunity, hiring a digital marketing service for further consultation is the best idea.

What is meant by Facebook Advertising?

According to Facebook's official website, Facebook ads are paid messages from businesses, written in the respective seller's voice, to help it reach the target consumer base.

Let us now discuss a few critical points. What you need to create Facebook ads:

1. An efficient business goal – the sole purpose behind why you are running the ad.
2. A good understanding of the target audience you want to reach.
3. Another quintessential factor, a daily or lifetime budget for your ads.
4. Photos or videos that feature in your ad should leave a profound impact on the viewer, a potential patron.

One need not necessarily be a specialist or a genius to start advertising on Facebook. According to the latest statistics, 1.6 billion people are connected to at least one small-scale business on this social media platform worldwide.

Using simple self-service analytical, online tools, and comprehensible statistics, you can easily track your brand's advertisements performance. Facebook will frequently share reports with the seller. Facebook gives you the liberty to choose your ad objective, select your target audience, set your budget, choose from six versatile ad formats, and decide where to run your advertisement.

What is meant by Instagram Advertising?

A picture while saying a thousand words will also help you gain some thousands in cash! This is what running a business and advertising on Instagram enables you to achieve. According to a recent survey, this app is a high-engagement social media platform that caters to almost 59% of internet users' interests. In addition to this, 60% of people who use Instagram consider the forum a place to discover new products. 

On its website, Instagram points out the following aspects of advertising:-

1. Location:  Targeting potential customers based in various countries, regions, or cities.

2. Demographics: The importance of narrowing down the audience based on their gender, age, nationality, and languages.

3. Interests:Instagram aids the traders reach people who share interests based on the apps and accounts they follow.

4. Behaviors: Identify important customer behavioral traits through their activities on and off Instagram and Facebook.

5. Custom audience: Another vital strategy to enhance your advertising strategy. You can run ads for existing clients through frequent emails and newsletters.

6. Lookalike audiences: Find another set of users who are similar to your existing customers.

7. Automated targeting:Instagram helps you swiftly create an audience who might be interested in your business using various signals, including location, demographics, and interests.

What is meant by Carousel Ads?

Carousel ads are an advertising format that combines multiple videos or images into a single advertisement. Carousel ads are popular on platforms such as Instagram and Facebook. Here, you can showcase a plethora of visual media to improve your likelihood of a sale. Since carousel ads are meant to engage your visual sense, they are considered an extremely engaging method to promote a business. 

A recent survey observed that this type of advertisement could drive up to ten times more traffic to advertiser websites than standard sponsored posts on Facebook or Instagram. Furthermore, carousel ads also promote a 72% higher click-through rate.

Did you know that there are several different ways to use carousel ad:

1. Highlighting all versatile products at once.
2. Displaying the numerous features and other beneficial aspects of a particular service.
3. Explaining multiple exciting and wonderful offers to potential patrons.
4. Demonstrating the numerous benefits of a product or service.
5. Drawing attention to all kinds of reviews and testimonials.

Carousel ads, like Facebook and Instagram advertisements, reach a specific audience. This means that you will waste less expense targeting people who do not seem likely to buy your product or avail of your service.

What are the foremost benefits of advertising online?

Now that we have discussed Facebook Ads, Instagram Ads, Facebook Video Ads, and Carousel Ad Management, let us take one final look at the important features and benefits of advertising online:

1. Advanced targeting options to show your ads to a specific group of people.
2. Ad scheduling, budget control, and formatting.
3. Ads tracking and performance metrics in real-time. 

Who are TTDigitals?

With over three years of expertise in the world of digital marketing and website design services, TTDigitals is passionate about serving its esteemed clients with innovation, creativity, and perfection. Known as the best SEO company in Pune, TTDigitals have catered to the demands of more than 298 clients with over 387 completed projects. TTDigitals will help you define and achieve your social media marketing goals. They also offer online courses to impart their vast knowledge in the field of digital marketing.