As the name suggests, this tool helps you post ads through Google. Google displays these ads to people who are looking for services or products similar to yours. All you need to do is frame catchy ads, add the trending keywords, decide the budget for your campaign, and choose your ad campaign's duration. Google then places your ad on all the relevant sites and helps you reach your target audience more effectively. 

You can use the data from Google Analytics and use it to plan your strategies for the future and understand your audience better. 

Google Analytics

Google Analytics keeps a constant check on your webpage, Google ads, and online shops to provide you with the exact numbers. These include:

• The number of times people visited your page. 
• Data about their age group and gender and location.
• The other pages they visit.
• How they arrived at your page.
• The part of your website they saw.

All these are presented in the form of accurate numbers to better understand your current target audience and the type of audience interested in your products or services and plan accordingly. 

Google digital unlock

Google digital unlock offers you easily accessible and straightforward courses that can help you build your skills and place your business at the helm. Apart from assisting small businesses to grow, it is also ideal for students and professionals seeking personality development skills. The best part of the courses offered? They are all free. 

Now that we know the helpful, essential tools from Google that can help you work your way up in digital marketing, some other aspects of digital marketing cannot be ignored. The following is a list of these crucial aspects:

Marketing through email and social media

The easiest way to connect with your audience is through social media and emails. If you have informative content that adds value to your customers' lives, you'll have no trouble connecting with them. You can connect with them through social media posts and interactive emails. You can also add existing customers to your company's email subscription lists and regularly send out information on new products or best picks from your content. 

Organizing is key

You are as efficient as your team, and a proper communication channel is the best way to improve teamwork. Use Google tools like calendar, shared drives, and sheets, to plan your strategies and timeline. This will ensure that all members of the team are on the same page. 

SEO for organic visibility

One of the most effective ways of ensuring good online visibility is to be among the first search engine results. Make your content as SEO friendly as possible by using the right keywords and meta description. 

Optimize for different platforms

When it comes to looking up a product or service, a customer's first instinct is to Google on their phones. Unless your webpage is optimized for different devices like mobiles, tablets, and PCs, your target audience is less likely to click on your site. Even if they do click on the site, they may not browse further. 

People are more attracted to new products and discounts. Your website's homepage can show the latest products or the discount offer in the form of a slide show. The tag of bestseller on a product also increases its possibility of purchase.  

Encourage more reviews on your products and services. This will help build trust and also improve your SEO rankings as Google favors trustworthy content. More reviews from customers will also help you understand the needs of your audience and add products accordingly. 

Use Google Ads to your advantage

A strategically placed Google ad can create a lot of conversions. However, you need to ensure: 

• Choosing trending keywords related to your products. 
• Using sustainable marketing techniques like Pay Per Click. 
• Always have a call to action phrase.
• Continually evolving new strategies based on analytics.
• Tracking growth through different strategies. 

 Keeping these pointers in mind will get you the maximum possible benefits through Google Ads. 

Google Certified Digital Marketing Company

Digital marketing is all about evolving with the trends. It is a dynamic platform. You cannot rely on the successful strategy you used a month back to give you the same results today or next month. Therefore, it is ideal to outsource your digital marketing strategies to an expert.

Several digital marketing companies offer good services at affordable rates. TTDigitals, a popular digital marketing company in Pune, provides you with experts from the digital marketing field and helps you host your website and market your content for you. Armed with years of experience with well-known clients, the company also believes in sharing its expertise with the new generation of marketing experts through their well-structured online courses.