require a strategy to formulate an idea that is genuine and authentic. You can
create videos that will impact your marketing strategies as it has become a top
social media strategy. Here are some of the reasons you should make video
advertising for your brand, which can be curated with the help of a branding agency in Pune.
Why is Video important?
● Video ads consist of two things,
first is how to catch the user’s attention, movement & sound. Both of these
things play a significant role in disseminating an efficient message, leading
to better engagement.
● Users are generally more
inclined towards sharing videos. Video ads are to the point, relatable and
relevant. It is an excellent tool for businesses to express themselves and is
the reason why many people share them.
● Video advertising is great for
educating and informing. It consists of audio and visual elements which appeal
to several senses.
from camera equipment to lighting software and even video marketing all can
seem pretty complex, so keep reading this blog to understand how to curate your
video marketing strategy.
How to Build a Video
- Begin with your video goals.
- Find your target viewers.
- Figure out what story you want to depict.
- Keep creative requirements in line.
What are the steps to
execute a Video Strategy?
● Start with your video goals
to create your video is to make an outline, keeping in mind your video goals.
It would be best to understand the challenge and opportunity by researching and
asking for recommendations. Also, you can watch product reviews and find
● Understand what your target audience wants
should figure out the kind of audience you want to cater to, and without that
in mind, your video might be a flop. So it's best to create a video marketing
strategy that can help you to convert the target audience. Understand your
buyer persona, and then you can reach out to people who want to use your
● Figure out what story you want to depict
about the audience and understanding what you want to convey with your video
can be the most fun and challenging part. You need to understand the elements
of your story, which shall include the following:
- Protagonist with a goal – This person should be in
your target demographic.
- Conflict – This is your target audience’s pain
- Quest – This will be how you make the audience view
your product or service.
- Resolution –
This is how your goods or service would solve the problem.
elements should be able to take the audience on a journey and make them
understand your brand’s goal.
● Keep creative requirements in mind
creating your story, don’t forget to keep in mind the people who will approve
your video (manager, marketing department, CEO/Founder). Discuss with them and
ask for their feedback. It might take some time to implement those suggestions
too. Sudden changes in script and video messages can mess up the whole
production. Take feedback from people when you create a video and then produce
something that will cater to your clients and impact them positively.
ready to dive in and reap all the benefits with the help of the best branding agency in Pune? Get in touch
withTTDigitals and provide a great
experience to your clients.