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Career Opportunities In Digital Marketing

Career Opportunities In Digital Marketing

Author : By Hrishikesh 2022-02-17 16:18:05

The practice of filtering and targeting out of sight yet the potential customers on digital media platforms who are likely to consume your products and services through marketing techniques is Digital Marketing.  So if you hold interest and planning to get into this, then opt for the best Digital Marketing Classes in Pune -TTDigital academy.

With more than 2.77 billion social media users and still counting around the globe, every individual, whether for personal or for business purposes, is registering its presence on social media platforms. The statistics of enjoying the advantage of the online customer is notably rolling up; that's why Digital Marketing is bursting at the seams over the last few years. This technological advancement has eliminated the market boundaries, which can be of great assistance to business ventures.

Digital Director

It is considered to be the top position in the Digital Marketing field, and one should have at least have 5-7 years of experience in Digital Marketing. As a digital director, you have to design and execute the company's digital strategies and monitor the progress. You have to come up with innovative approaches to boost web traffic, analyze SEO, marketing metrics to ensure brand consistency, and to give the best customer experience.

Web Developer & Web Designer

Though both the terms web developer and web designer are used interchangeably, however, the roles are different. As a web developer, you have to design website layout by standard HTML/CSS practices and have to integrate data for back-end services and databases. You will also have to polish technical specifications and requirements and will be responsible for maintaining and scaling the website of clients. You need to be updated about the emerging technologies and industry trends and how to apply them in operations. 

As a web designer, you have to serve artistic ideas for improving the website and its structure and maintaining it through content standards. You will be developing visuals for websites as per brand requirements through the best practices and present them through user or process flows, site maps, and wireframes.

Social Media Manager

These are game-changers for the brand. They work deliberately to turn potential customers into real-time consumers. You will have to develop brand awareness and its online reputation, including content management through customized SEO and other strategies for generating leads and inbound traffic and sales.

SEO and SEM Expert

SEO experts are responsible for bringing traffic to the website and enhancing its ranking in the organic search results. As an SEO expert, you will have to conduct both on-site and off-site analysis of the client's competitors and have to formulate the strategies for the improvement. You will also be responsible for high-quality creation content by the content team. You need to have an eagle eye on the changes in Google algorithms to serve standardized ideas.

As an SEM expert, you will have to search and analyze data to identify the trends to attain maximum ROI in paid search campaigns. You will be responsible for managing the campaign expenses, estimating the monthly costs, reconciling variances, optimizing the landing pages, and analyzing the competitor's advertisement links. You will also have totrack and analyze PPC initiatives and website analytics for campaigns.

Other roles include -

  • Content Writer
  • Email Marketing Manager
  • Analytics Manager
  • Digital Agency Account Director
  • CRM Manager
  • E-Commerce Manager

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