Social media is a network of over 3.5 billion users that love to share, seek, and create information according to their interests. Social media marketing involves promoting your brand through different social media platforms like Facebook, Twitter, Instagram, Linkedin, Pinterest. Social Media Marketing (SMM) is a compelling way for businesses of all kinds to reach their customers and audience through social media.
Good marketing strategies on social media can boost your business remarkably, creating devoted brand advocates and driving leads and sales. Platforms like Facebook, Instagram, Twitter, and LinkedIn allow companies to generate leads. Using a mix of paid and organic social media marketing tactics can open up doors to massive lead flow. Video marketing, paid ad campaigns, giveaways, and email opt-ins are some of the leading strategies to attract the audience and generate leads.
Here are five simple but super-effective social media marketing tactics and tools that can help you
1. Engaging employees to promote content using an employee advocacy platform.
The best brand advocates have already used the product and believe it to be the best. People trust people they know more than the advertisements they see or the brochures they read. So your brand's employees are your brand's best advocates.
Employee brand advocacy is a way of instant amplified reach. But, of course, nothing comes easy with SMM. For this social media marketing tactic, you will have to have patience and a proper plan to execute. Answer the questions below before going further with this idea.
• How will your employees be benefitted by promoting the brand content on their accounts?
• What targets will you set for this program?
• How will you measure the results?
• How will you set a well-functioning system for this to work in your favor?
You can give your employees content recommendations on sharing and monitoring their performance on one of the various apps available that have built-in gamified leaderboards to encourage their participation. Give goodies, hampers, or incentives to the table-toppers to generate excitement amongst your employees.
Don't forget to train your employees before implementing this social media marketing tactic. For example, your tech department could teach their colleagues how to operate the tools/ social media platforms. Likewise, your HR team could tell your employees how to build relationships using social media.
Set a goal and monitor every activity. Go for it!
2. Being updated and uploading trending content.
If you upload the latest content and serve people fresh, they will keep coming back for more.
Prepare your brand's content curation blueprint. Remember, you don't always have to create new content. You can also publish a curated version of an initially designed content piece. This will save a lot of time and effort to create something much beneficial for your brand.
~ Benefits of good content curation include –
• Fresh content will keep you noticed by your audience.
• An excellent way of building relationships with your audience.
• An effortless and swift way of social media marketing.
The basic idea is to serve your audience what they want so they don't go looking for it elsewhere. Create blogs, videos, infographics, quotes, graphs, GIFs, and more. Create a content – calendar and set a specific plan.
There are some real-time monitoring apps available that help you know what your audience thinks about your brand, likes, dislikes, etc. Use these apps to monitor your customers' thought processes and market your brand accordingly.
You could also employ a reliable content curation app like Feedly, Flipboard, or DrumUp to source your content.
3. Keep your account visually attractive.
The human brain is visually inclined; it processes visuals much faster than it processes texts. Make sure that the content on your account is not monotonous. Place visuals smartly to communicate the feel with your audience.
If you feel this is a difficult task to keep up to, then consider using different apps like -
• Affinity designer
• Adobe photoshop.
• Affinity publisher.
• CorelDRAW Graphics Suite
If you want your audience to remember you, team your wordplay with stunning images. There are numerous ways to convey your messages visually as well.
Never underestimate the power of imagination. Imagine and create in such a way that will etch your brand in your audience's mind for a long time.
4. Connect with your audience.
If you are thinking about posting good content without paying any attention to your customers, you are doing it all wrong. Building valuable relationships with your audience is as important as creating good content.
Expanding your reach should, undoubtedly, be at the forefront of your mind. And the best way to do this is by connecting genuinely with your audience. This will generate massive leads for your brand. Social media is a powerful tool for any marketing strategy. And that mainly comes down to the fact that businesses can interact and engage with their customers in a way that's impossible otherwise.
Intelligent ways to connect with your audience:
• Interact in Twitter chats.
• Survey your audience.
• Conduct a Q/A session on Instagram.
• Engage in Facebook groups with a similar target audience.
• Don't forget to reply to comments.
Always keep in mind that your audience is the most essential part of this process. Therefore, do everything for them and try to include them in every activity that you execute.
5. Consider influencer marketing.
Influencer marketing is one of the most efficient Social media marketing tactics to increase your brand leads and sales. This works mainly because of the high number of followers those influencers have and their trust in their audience. Recommendations from influencers serve as a form of social proof to your brand's potential customers. Before executing this strategy, consider the following questions/points.
• How to find influencers and how much to pay?
• Set a budget and management strategy.
• Set goals.
• Monitor the activity.
This is a very efficient way to build your brand. Give it a try!
There are a lot of ways to improve your brand's reach on social media. Utilize your employees' voice, use creative visuals, include your audience in every activity of yours, be as creative as you can. You know what is best for your brand; therefore, implement any tactic but use your knowledge, imagination, and creativity.
BEST OF LUCK!
About TTDigitals -
TTDigitals is among the top digital marketing companies in Pune, India with a wide range of online marketing services such as social media marketing, search engine marketing, search engine optimization, email marketing, SMS marketing, website design, and development, etc.
The company has also introduced a practice-oriented digital marketing course in Pune, India. The course is offered in online mode across India and classroom mode at the company's Hadapsar office location which is near Magarpatta, Fursingi, Loni, Manjri Bk, Mundhwa, and Kharadi.
It has become top digital marketing training institute in Pune in very short span and also have a plan to become No.#1 institute in India for digital marketing services and online training.