META ADS CASE STUDY · EDUCATION
Assurance Institute of Biology: Meta Ads Lead Generation Case Study
A verified lead-generation campaign for an education provider, documented from the associated Meta Ads account.
17Meta instant-form leads ₹199.40cost per form lead ₹3,389.83recorded ad spendThe growth challenge
Assurance Institute of Biology needed a measurable way to capture prospective-student interest rather than relying only on awareness activity. The campaign therefore used Meta instant forms so enquiries could be recorded directly inside the advertising platform.
Campaign strategy
TTDigitals structured the activity around a focused lead objective, education-relevant messaging and a low-friction form journey. This aligned creative, audience targeting and the call to action with one primary outcome: a completed enquiry form.
Execution approach
- Lead-optimised Meta campaign architecture
- Education-specific ad messaging and creative testing
- Instant-form journey to reduce mobile friction
- Ongoing monitoring of cost per submitted form
Verified Meta Ads results
The associated account recorded 17 Meta instant-form leads at an average ₹199.40 per lead, from ₹3,389.83 in ad spend.
What the result means
The campaign demonstrated that a compact education campaign can create trackable demand when the path from visit to enquiry is simple and the result definition is clear. Future scale should be based on lead quality and admissions follow-up, not lead volume alone.
Measurement note: Results are platform-reported Meta instant-form leads from the associated ad account. They should not be interpreted as confirmed admissions, revenue or independently audited business outcomes.Explore performance marketing services Discuss your campaign
Continue your research: Explore our digital marketing company in Pune and understand how TTDigitals works to connect this guidance with a practical next step.